User acquisition specialist

ONE ZERO is looking for a Digital Marketing Manager to drive strategy and execution for impactful campaigns across multiple platforms. This role will focus on boosting brand awareness, lead generation, and funnel optimization using data, A/B testing, and teamwork. The ideal candidate will be analytical, trend-aware, and dedicated to continuous innovation in digital marketing.

Requirements:

A minimum of 3 years' experience in managing PPC campaigns, with a proven ability to drive results and meet or exceed KPIs
At least one year’s experience in Conversion Rate Optimization (CRO)
In-depth knowledge of PPC platforms, including Google Ads, DV360, Taboola, and social media advertising (e.g., Facebook Ads, Tiktok Ads)
Proficient in Google Analytics 4 (GA4) for tracking campaign performance and extracting actionable insights
Previous experience in Fintech B2C companies is considered a plus
Strong analytical skills and attention to detail, with the ability to interpret data and make data-driven decisions
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
Creative thinking and problem-solving abilities to identify innovative strategies and solutions
Capable of excelling in a fast-paced, deadline-oriented environment while juggling multiple projects

Responsibilities:

Plan, execute, and refine the performance of large-scale display, content, and video campaigns across DSPs, YouTube, Taboola, and other platforms
Develop and implement comprehensive short- and long-term marketing strategies to boost brand awareness, lead generation, and pipeline growth
Conduct ongoing A/B testing and performance analysis to enhance campaign effectiveness and return on investment (ROI)
Evaluate paid acquisition opportunities and initiate pilot programs to explore new channels
Employ an analytical approach, utilizing data-driven decisions based on key performance metrics for awareness and consideration
Keep abreast of industry trends, best practices, and changes in algorithms to maximize the efficacy of PPC campaigns
Collaborate with internal marketing, product, design and creative teams to align PPC initiatives with overall business objectives
Identify opportunities for expansion and optimization, such as targeting new audiences, or ad formats, to drive continuous growth and improvement
Ensure a thorough understanding of the customer marketing funnel and the intricacies of both traditional and online marketing landscapes to inform strategy development and campaign execution
Oversee the development and implementation of A/B testing methodologies aimed at optimizing landing page conversion rates