Product Marketing Manager (B2C)

Product
Tel Aviv
Full-time
Description

Tango is a successful, market leader, a live-streaming Platform with 450+ Million registered users, in an industry projected to reach $240 BILLION in the next couple of years.

The B2C platform, based on the best-quality global video technology, allows millions of talented people around the world to create their own live content, engage with their fans, and monetize their talents.

Tango live stream was founded in 2018 and is powered by 500+ global employees operating in a culture of growth, learning, and success!

The Tango team is a vigorous cocktail of hard workers, creative brains, energizers, geeks, overachievers, athletes, and more. We push the limits to bring our app from “one of the top” to “the leader”.

The best way to describe Tango's work style is not to use the word “impossible”. We believe that success is a thorny path that runs on sleepless nights, corporate parties, tough releases, and of course our users' smiles (and as we are a LIVE app, we truly get to see our users all around the world smiling right in front of us in real-time!).

Do you want to join the party?

Responsibilities
Develop and implement data-driven marketing strategies tailored for B2C audiences, with a primary focus on optimizing attribution models and improving analytics frameworks.
Own attribution analysis end-to-end: Establish, monitor, and refine attribution methodologies to accurately measure marketing effectiveness across channels (paid, organic, referral, etc.).
Analyze and optimize the user journey: Utilize analytics tools to track user behavior, identify conversion bottlenecks, and drive continuous improvement in campaign performance.
Collaborate with product, development, and marketing teams: Ensure seamless integration of analytics tools and attribution solutions to enhance marketing efficiency.
Define key metrics and reporting systems: Build dashboards and reporting tools that clearly communicate marketing performance and attribution insights.
Stay ahead of industry trends: Continuously research and implement the latest techniques in attribution modeling, multi-touch attribution, and data-driven marketing.

Requirements
Proven experience in marketing analytics and attribution within B2C web and mobile environments.
Expertise with analytics platforms (e.g., Google Analytics, Mixpanel, Adjust, AppsFlyer, etc.) and attribution methodologies (last-click, multi-touch, etc.).
Strong analytical mindset with the ability to translate complex data into clear, impactful marketing strategies.
Excellent communication and collaboration skills, with experience working cross-functionally.
Strategic thinker with a passion for optimizing marketing performance through advanced analytics.