Brand Business Lead

Description:

At Kendago, we build and scale category-leading health and wellness brands.

We’re looking for an exceptional Brand Growth Lead to take ownership of one of our consumer brands and help scale it from seven figures to eight figures and beyond.

This is not a traditional brand marketing role. You’ll operate as the business owner of your brand, with responsibility across growth, acquisition, product strategy, funnels, monetization, lifecycle, customer experience, and profitability. You’ll work with high-performing specialists across Performance Marketing, Product, Creative, Content, Lifecycle, Data, and Operations to identify opportunities, prioritize initiatives, and drive measurable business growth.

This is a unique opportunity to own and scale a real business, not just a marketing function.

You’ll work directly with experienced operators, collaborate with world-class specialists, and gain end-to-end ownership across every stage of the customer journey.

Our goal is simple: build category-leading consumer brands. If you thrive on ownership, solving complex problems, and creating measurable business impact, you’ll have the opportunity to do the best work of your career here.

Our Office is located in Kiryat Ono.

This is a hybrid position, including two work-from-home days per week, with flexibility .

• Proven track record of driving measurable business growth in DTC, consumer technology, subscription, e-commerce, or direct-response businesses targeting the US market.
• Strong expertise in at least one of the following areas: Growth, Product, Performance Marketing, CRO, Lifecycle, or Monetization, combined with the ability to think across the entire business.
• Exceptional analytical skills and a deep understanding of growth metrics, customer behavior, experimentation, and business economics.
• A highly entrepreneurial mindset with strong ownership and the ability to navigate ambiguity.
• Experience leading cross-functional initiatives and influencing teams without direct authority.
• Equally comfortable setting strategy and rolling up your sleeves to execute.
• Hands-on experience using AI to improve the quality, speed, and effectiveness of your work.

Nice to Have

• Experience scaling consumer apps or web-to-app businesses.
• Experience in subscription or recurring-revenue models.
• Founder experience or entrepreneurial side projects.
• Experience in health and wellness.

What You Will Do:

• Own the commercial performance and long-term growth of one of our consumer brands.
• Develop the strategy and roadmap to accelerate revenue, profitability, customer acquisition, retention, and lifetime value.
• Identify the highest-impact opportunities across acquisition, creative strategy, conversion optimization, pricing, offers, product, lifecycle, and customer experience.
• Partner with cross-functional teams to align priorities, remove bottlenecks, and execute with speed and accountability.
• Turn customer insights and business data into clear hypotheses, experiments, and scalable growth initiatives.
• Monitor business performance, define success metrics, and continuously improve results through rapid experimentation and disciplined execution.
• Leverage AI and modern tools to improve research, decision-making, execution, and operational efficiency.