GTM Commercial Enablement Lead

Description:

Global-e (Nasdaq: GLBE) is the world’s leading platform enabling and accelerating global, direct-to-consumer cross-border e-commerce growth — making selling internationally as simple as selling domestically. Through our comprehensive end-to-end solution that combines best-in-class localization capabilities, big-data business intelligence, and streamlined international logistics, we help the world’s most iconic brands increase international sales and achieve significant online growth. 

Our people play a key role in our success, and we’re always looking for driven, talented, and ambitious individuals to join our growing global team

About the Role 

We’re looking for a sharp, analytical, and creative GTM Commercial Enablement Lead to join our Revenue Operations team. 

This is a hands-on, high-impact role where you’ll collaborate across Sales, Customer Success, Partnerships, Marketing, and Product Marketing to strengthen our go-to-market execution, competitive positioning, and enablement programs. 

You’ll equip our global teams with the insights, tools, and materials they need to drive growth, improve win rates, and reduce churn - combining strategic thinking with excellent storytelling and execution skills. 

Key Responsibilities :

1. Enablement Content Creation 

• Build and maintain high-quality enablement materials that drive measurable impact on pipeline conversion and customer retention - including battlecards, pitch decks, playbooks, objection-handling scripts, onboarding guides, and competitive comparisons. 
• Develop concise, customer-facing materials that clearly articulate Global-e’s value proposition vs. competitors across core verticals. 
• Create and manage a central enablement library aligned with our commercial strategy and GTM priorities. 

2. Onboarding & Continuous Learning 

• Design and manage structured onboarding programs for new GTM hires across Sales, Customer Success, and Partnerships - ensuring consistent ramp-up, product fluency, and alignment with Global-e’s commercial strategy. 
• Continuously evolve onboarding content and delivery based on feedback, performance insights, and new product or process developments. 

3. Sales & Customer Success Training Programs 

• Build and deliver an annual enablement and training plan across Sales, Customer Success, and Partnerships. 
• Design and facilitate live and virtual workshops, onboarding sessions, and role-plays focused on value-based selling, objection handling, and competitive defense. 
• Develop and maintain a library of best-practice examples and call snippets mapped to real-world GTM scenarios. 

4. RFP Excellence & Process Optimization 

• Own the RFP process end-to-end - from stakeholder alignment to delivery — ensuring strategic, accurate, and timely responses. 
• Drive automation and workflow improvements to increase efficiency and win rates. 
• Partner cross-functional to maintain a consistent, data-driven repository of RFP responses and success metrics. 

5. Competitive Intelligence & Market Insights 

• Conduct ongoing research on competitors, new entrants, and emerging verticals, transforming findings into actionable GTM insights and competitive collateral. 
• Partner with Product Marketing and Sales to translate market intelligence into positioning frameworks, pricing strategies, and product messaging. 
• Support vertical analyses to identify whitespace opportunities and build targeted enablement collateral. 

• 3+ years of experience in Sales Enablement, Revenue Operations, Product Marketing, Strategy, or related functions. 
• Proven experience creating and delivering enablement content and programs in a global B2B or tech environment. 
• Strong understanding of GTM motions, sales cycles, and the needs of Sales and CS teams. 
• Excellent written and verbal communication skills, with confidence presenting to diverse audiences and senior stakeholders. 
• Demonstrated ability to conduct strategic market and competitive research, synthesize insights, and translate them into actionable materials. 
• High proficiency in PowerPoint, Excel (analysis/modeling), and CRM tools (Salesforce or HubSpot). 
• Strong project management and cross-functional collaboration skills; able to manage multiple priorities in a fast-paced, matrixed environment. 
• Experience in a large global tech company or similar complex organization is a strong plus. 
• Previous experience in a GTM or customer-facing role (e.g., Sales, CS, Partnerships) is a plus.