Content Marketing Director

Description:

Global-e (Nasdaq: GLBE) is the world’s leading platform for global direct-to-consumer e-commerce, enabling brands and retailers to seamlessly sell worldwide, delivering localized experiences across markets. 

Trusted by some of the world’s most recognized brands including Adidas, Alo Yoga, Logitech, Hugo Boss, Marc Jacobs, and Victoria’s Secret, we operate on a massive global scale through dynamic teams across North America, EMEA, and APAC. 

Our technology-based end-to-end solution combines advanced localization capabilities, streamlined global operations and extensive big-data analytics, covering everything merchants need to scale worldwide. We’re a fast-moving, highly collaborative company where innovation, creativity, ownership, and impact are part of everyday work. 

We are looking for a strategic and creative Content Marketing Director to lead our global content strategy and execution. This role will be responsible for developing high-impact content programs and driving engagement across multiple channels and audiences. 

The ideal candidate is both a strategic storyteller and an operational leader, with deep experience in B2B and enterprise marketing. You should be passionate about translating complex ideas into compelling content that drive awareness, engagement, and pipeline growth

Responsibilities:

• Own and lead the global marketing content strategy. 
• Develop messaging frameworks and storytelling that support the company’s positioning and business goals.
• Create and oversee high-quality content including blogs, reports, case studies, Case studies, landing pages, webinars, email campaigns, presentations, podcasts, video, and social content.
• Edit, refine, and ensure the quality, consistency, and strategic alignment of all written content across channels.  
• Partner closely with different teams across the company.  
• Lead content production and manage internal writers.  
• Optimize content for engagement and conversion.  
• Analyze content performance and continuously improve strategy based on insights and KPIs 
• Ensure consistency across all content touchpoints and maintain brand voice and messaging standards.
• Support executive thought leadership and corporate communications initiatives 

• 7+ years of experience in content marketing, brand storytelling, or editorial leadership in a B2B SaaS or tech company.
• 5+ years of experience in managing content teams.
• Strong understanding of enterprise marketing and complex B2B buying journeys.
• A native English speaker and writer with outstanding verbal and written communication skills – a must 
• Exceptional writing, editing, and storytelling skills in English. 
• Experience building strategic content programs that support business growth. 
• Familiarity with AI content workflows and advanced content operations tools. 
• Strong project management and cross-functional collaboration skills. 
• Ability to simplify complex technical concepts into compelling narratives.