Junior Marketing Automation Specialist

Description:

We’re looking for a hands-on, detail-minded Junior Marketing Automation Specialist to join our growing marketing team. You’ll help power the automation behind borderfree.com and additional direct-to-consumer (DTC) brands in our portfolio.

About Borderfree

Borderfree.com is the global shopping destination connecting customers to the world’s most desirable brands — all in one place. We curate the hottest trends, exclusive sales, and international favorites, making global style just a click away.

This is a fantastic opportunity for someone early in their email marketing career to work across multiple brands, build sophisticated flows, and learn the ins and outs of global e-commerce.

What You’ll Do

You’ll play a key role in planning, building, and optimizing automated lifecycle campaigns — from welcome flows to reactivation journeys. You’ll work closely with the marketing lead, brand managers and designers and BI & Products teams to make sure each campaign hits the mark.

• Build and schedule email automations (welcome, post-purchase, re-engagement, etc.) across multiple brands
• Set up campaigns using tools like Klaviyo, SFMC, Braze, or similar platforms
• Segment audiences based on behavior, engagement, and shopping activity
• Run A/B tests on subject lines, content, and timing to optimize results
• Monitor campaign performance and flag opportunities to improve
• QA and proof campaigns to ensure flawless execution
• Assist with customer journey mapping and flow enhancements
• Stay up to date on trends in e-commerce CRM and automation

What We’re Looking For

• 1–2 years of experience in CRM or email marketing (preferably e-commerce/DTC)
• Proficiency in SQL: big plus.
• Familiarity with HTML/CSS/ AMP Script for building modular templates- Must!
• Proficiency in at least one marketing automation platform (e.g., Klaviyo, SFMC, Braze)
• Strong attention to detail — you catch the typo before the customer does
• A performance mindset: you like to see the numbers and know what’s working
• Comfortable working independently in a lean, fast-moving team

Why You’ll Love Working With Us

• Work on exciting global e-commerce brands like Borderfree and others
• Learn and grow in a collaborative team that values ownership and creativity
• Be part of a brand that’s redefining cross-border shopping
• See your work drive real customer engagement and results