Junior UA Manager

Why TREAT?

TREAT is a gaming startup in hyper-growth, revolutionizing the industry with our Play to Impact Real Lives model. Through gamification, TREAT enables pet lovers to take care of real animals in need - like a real-life “Tamagotchi”. With over 60 million annual meals, treats, and toys earned to shelter animals, TREAT is making a significant difference.

Our vision: Entertain millions while impacting millions of lives.

About the role:

As our Junior UA Manager, you’ll be at the heart of TREAT’s growth. You’ll launch and optimize campaigns across top ad networks, create and test creatives with AI, and see the impact of your work in the numbers every single day. And every player you bring in doesn’t just grow the game. It means more meals, treats, and toys for shelter animals in need.

This isn’t a role where you wait for instructions. We’re looking for a doer: someone who takes ownership, moves fast, isn’t afraid of hard work, and gets things done. You live and breathe AI tools and use them to work faster and smarter than anyone else.

If you want to learn fast, take real responsibility from day one, and grow together with a fast-growing startup that makes a real difference, this is your place.

Responsibilities:

• Plan, launch, and manage paid UA campaigns across our acquisition channels, including AppLovin, Moloco, Meta, and Google Ads
• Monitor campaign performance daily and optimize bids, budgets, targeting, and creatives to hit CPI, ROAS, and retention goals
• Track and analyze results using our MMP (AppsFlyer) and internal data, and turn them into clear, actionable insights
• Use AI tools (Claude and others) every day to generate and iterate on ad creatives, copy, and concepts, analyze data, and automate repetitive tasks
• Plan and run creative and campaign A/B tests, and scale what works
• Work closely with our Art and Marketing teams on creative briefs and production
• Explore and test new UA channels and growth opportunities
• Prepare regular performance reports for the Marketing Manager and Management
• Stay up to date with mobile marketing trends, platform updates, and new AI tools for UA
  

Required Qualifications:

• 0-2 years of experience in UA, performance marketing, or digital marketing. Recent graduates are welcome to apply
• A solid foundation in user acquisition and performance marketing: you understand how paid campaigns, ad networks, attribution, and core KPIs (CPI, ROAS, LTV, retention) work
• Phenomenal AI skills: hands-on, daily use of AI tools (Claude, ChatGPT, or similar) for creative generation, analysis, and automation. Please tell us how you use AI in your work
• Strong marketing sense, with a good eye for creatives and messaging that drive installs
• Analytical thinking and comfort working with data, numbers, and spreadsheets
• Hungry for success, with real grit and drive: you’re not afraid of hard work and you push things forward until they’re done
• A real desire to work in a startup and thrive in its atmosphere: high ownership, a fast pace, dynamic priorities, readiness to put in long hours when needed, and comfort with ambiguity and frequent change
• Fluent written and verbal English
• Proactive, curious, and quick to learn new tools and platforms
• A true pet lover
• Bachelor’s degree in Economics, Industrial Engineering and Management, Statistics, Business Administration, or another related field

Preferred Qualifications:

• Hands-on experience managing UA campaigns, ideally for mobile apps or games
• Experience with ad networks such as AppLovin, Moloco, Meta, or Google Ads
• Familiarity with an MMP (AppsFlyer or similar)
• Experience with AI creative tools for image and video ad production
• Understanding of the gaming world, especially mobile games
• Experience volunteering or working with an animal shelter
• Academic excellence, such as making the Dean’s list
  

Location:

This is an on-site role, 5 days a week, at our office in the Bursa, Ramat Gan, close to Tel Aviv Savidor Center train station.