Marketing Specialist (Maternity Cover)

We are looking for a creative, energetic, and hands-on B2B Marketing Specialist (Maternity Cover) to lead marketing projects from planning through execution. The role includes implementing the marketing plan, creating content, managing campaigns and digital assets, producing events, and working closely with internal stakeholders, vendors, and agencies. This position reports directly to the VP Marketing.

Key Responsibilities

• Develop and execute Go-to-Market plans aligned with the company's marketing strategy.
• Manage digital campaigns and lead generation activities across channels, including Google Ads, Meta, LinkedIn, and additional platforms.
• Monitor, analyze, and optimize campaign performance on an ongoing basis.
• Create and produce marketing content for the website, social media, newsletters, presentations, and other marketing materials.
• Manage both organic and paid social media activities.
• Work with Marketing Automation and CRM systems, including email campaigns and customer journey workflows.
• Manage and update company websites, including SEO activities.
• Plan and execute events and conferences from concept to completion.
• Monitor market and competitor trends and adjust marketing activities accordingly.
• Collaborate closely with Sales, Business Development, Product, and Data teams.
• Manage external vendors and agencies, including brief writing, deliverable review, and timeline management.

Requirements

• At least 3 years of experience in a B2B marketing role.
• Proven experience managing digital marketing campaigns across Google Ads, Meta, and LinkedIn.
• Experience creating marketing content, with excellent writing, editing, and communication skills in both Hebrew and English.
• Proficiency in Marketing Automation and CRM systems; experience with Eloqua is an advantage.
• Strong organizational skills, attention to detail, ability to work independently, and manage multiple priorities while meeting deadlines.
• Hands-on approach with a strong sense of ownership, initiative, creativity, and the ability to drive projects and processes forward.