Director of Performance Marketing

Edikted is a premier Gen Z-oriented fashion brand, heavily influenced by street style and the latest runway trends. We are a fast-growing, digital-first label dedicated to making high-end aesthetics accessible to everyone. Our brand thrives at the intersection of pop culture, social media, and community, moving at the speed of the internet to deliver the "it-girl" wardrobe to our global audience. As we continue to dominate social feeds, we are looking for creative, data-driven individuals to join our movement.

About the Role

We are looking for a strategic, analytical, and execution-driven Director of Performance Marketing to lead, optimize, and scale Edikted’s global D2C growth engine. In this role, you will take full ownership of our core performance channels—specifically leading our PPC and Email Marketing strategies and teams to maximize ROAS, drive efficient user acquisition, and elevate customer lifetime value (LTV).

A primary objective for this role will be scaling and expanding the performance team—recruiting top talent, structuring workflows, and building a robust department capable of supporting Edikted's hyper-growth trajectory.

Responsibilities

• Performance Strategy & Revenue Growth: Own and optimize Edikted’s global performance marketing strategy—driving maximum efficiency, scaling paid acquisition channels, and optimizing return on ad spend (ROAS).
• Team Leadership & Expansion: Direct, mentor, and actively grow the performance marketing department. Take full responsibility for recruiting, onboarding, and structuring new talent across both PPC and Email Marketing as channels expand.
• PPC & Paid Acquisition Ownership: Manage multi-channel paid media (Meta, TikTok, Google, etc.), leading continuous budget optimization, creative testing frameworks, bidding strategies, and audience targeting.
• Email & Retention Marketing Strategy: Direct the lifecycle marketing engine (Email, SMS, Retargeting), maintaining full oversight of Klaviyo automation flows, campaign calendars, customer segmentation, and repeat-purchase strategies.
• Analytics, Attribution & Optimization: Leverage analytics platforms, attribution tools, and A/B testing frameworks to extract actionable insights and optimize the full conversion funnel—from ad impression to repeat purchase.
• Budget Ownership: Efficiently manage performance marketing budgets, dynamically reallocating spend to balance aggressive growth with bottom-line profitability.
• Cross-Functional Collaboration: Partner closely with Creative, E-commerce, and Merchandising teams to align messaging, creative assets, and landing page experiences with active performance campaigns.

Requirements

• 7+ years of experience in Performance Marketing / User Acquisition within the D2C / E-commerce / Fashion or lifestyle space, with proven experience in a leadership role.
• Proven Leadership & Team Building: Demonstrated track record of managing, mentoring, and scaling performance teams in a fast-paced environment.
• PPC & Paid Social Mastery: Deep hands-on expertise in Meta Ads, TikTok Ads, and Google Ads, including algorithmic bidding, creative testing, and audience curation.
• Advanced Email & Lifecycle Expertise: Hands-on experience with email marketing, CRM, and retention platforms (e.g., Klaviyo), lifecycle automation flows, and customer segmentation.
• Data-First Mindset: Highly analytical approach with a track record of driving performance efficiency through rigorous data analysis, attribution models, and continuous CRO testing.
• Agility & Execution: Thrives in a high-velocity, trend-driven environment—capable of executing high-level growth strategy while maintaining daily operational leadership.
• Fluent English (written and spoken) — mandatory.