Associate Brand Manager

Key Responsibilities

• Develop and execute strategic and tactical brand plans aligned with global, regional, and local priorities.
• Lead the execution, monitoring, and optimization of marketing initiatives and omnichannel campaigns to achieve brand objectives.
• Analyze market trends, customer insights, competitive activity, and business performance to identify growth opportunities and recommend corrective actions when needed.
• Drive brand performance, including sales forecasts, demand planning, budget management, and tracking of key performance indicators.
• Collaborate closely with Sales, Medical, Market Access, Regulatory, and other internal stakeholders to ensure aligned execution of brand plans.
• Lead the development and deployment of promotional materials and customer engagement activities in accordance with internal SOPs and compliance requirements.
• Build and maintain relationships with key healthcare professionals, opinion leaders, and relevant stakeholders to gather insights and support brand objectives.
• Support launch excellence activities and contribute to launch readiness planning when applicable.
• Partner with global and regional teams to localize and implement approved strategies, campaigns, and materials.
• Ensure all activities are conducted in full compliance with company policies, industry regulations, and ethical standards.
  
  

• Experience as Brand Manager or Junior Brand Manager in pharmaceutical industry is mandatorily required, including experience with product launches. Alternatively, experience in Medical Affairs (Medical Science Liaison) or Value & Access is required
• Experience in therapeutic area Immunology is beneficial, but not mandatory
• Education: Science degree; MBA is as advantage
• Proficient Hebrew and English, both written and spoken
• Strong understanding of the pharmaceutical market, customer engagement models, and healthcare environment.
• Experience in strategic planning, project management, and cross-functional collaboration.
• Strong analytical skills with the ability to translate insights into actionable business plans.
• Data oriented and Digital savvy