Product Manager

About Persona.ly

Persona.ly is a global company developing a machine-learning-based RTB platform for mobile marketing, with representation in Singapore, Europe, Korea, the USA, and headquarters in Israel.

We work with leading apps across gaming, fintech, and eCommerce, helping them grow through user acquisition and retargeting campaigns.

Our data-driven approach and predictive models enable us to deliver effective mobile advertising solutions and help our clients achieve their business goals.

About the Role

The ideal candidate is an analytical and collaborative Product Manager who will be responsible for owning the entire product lifecycle, from strategy and discovery through execution and evaluation. You will work cross-functionally with Engineering, Design, Data, and Business teams to define product roadmaps, prioritize initiatives, and identify new opportunities to drive business impact.

Responsibilities

• Own the product lifecycle from strategy and discovery to launch and optimization.
• Create business models and analyze the competitive landscape.
• Define product requirements and prioritize the roadmap based on customer and business needs.
• Develop and monitor data-driven analytics to measure product performance and inform decisions.
• Collaborate closely with cross-functional teams to deliver impactful product solutions.

Qualifications

• Must have at least 3 years of Product Management experience in a B2B SaaS product company.
• Bachelor's degree or equivalent practical experience.
• Strong analytical and problem-solving skills with a data-driven mindset.
• Experience working closely with Engineering, Design, Data, and other cross-functional stakeholders.
• High level of English (written and spoken).
• Excellent written, verbal, and collaboration skills.