Senior Experiential Marketing Specialist

Summary

• Lead experiential marketing, partner co-marketing, and retail visibility to drive engagement and sales in malls, stores, and immersive physical and digital spaces, with social media as an extension of each activation.

Job Description

• Plan and execute experiential marketing, including launch, customer, partner, and media events, exhibitions, and mall collaborations
• Create immersive branded experiences that integrate online and offline touchpoints and encourage consumer-generated content
• Manage co-marketing with partners, ensuring on-time deployment, brand guideline compliance, and smooth system access (authorizations, NDAs, new users)
• Support retail and sales teams with marketing needs
• Own retail visibility, including strong calls to action, sales floor presence, and location strategy in high-traffic areas
• Drive customer engagement around key product USPs

Requirements

• Proven experience as an event or experiential activity manager, or in a similar role
• Experience planning marketing activities across offline and online channels, including social media
• Ability to identify and track relevant KPIs
• Excellent verbal and written communication, interpersonal, and presentation skills
• Attention to detail, critical thinking, and problem-solving
• Strong Power Point skills, including presentation storytelling and design
• English- Must

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