מנהל/ת שיווק דיגיטלי ותוכן – מחלקת רפואה ביתית

About the Company

DYN Diagnostics Ltd., established in 1990, is a leading provider of innovative diagnostic systems, medical solutions, and advanced healthcare technologies in Israel. Our Home Healthcare division brings cutting-edge medical products directly to consumers (B2C), empowering patients and families to manage their health with confidence and quality care.

We are seeking an innovative, creative, and proactive Digital Marketing & Content Manager to join our Home Healthcare division at our headquarters in Caesarea (Full-Time, On-Site).

In this role, you will take ownership of our B2C brand presence, drive hands-on content production powered by modern AI tools, manage active social media channels (specifically Instagram), lead influencer collaborations, and work closely with our web and brand management teams.

• B2C Brand Strategy: Formulate and execute branding strategies to engage consumer audiences across the division's home healthcare product lines.
• AI-Powered Content Creation: Lead end-to-end creative production (copy, visuals, video concepts) leveraging advanced AI tools to streamline workflows and produce high-impact marketing assets.
• Social Media Management: Own and scale the Instagram accounts for our brands, curating engaging feeds, stories, and reels while upholding brand identity.
• Influencer Marketing: Identify, recruit, and manage relationships with influencers and content creators to build authentic brand awareness and trust.
• Cross-Functional Collaboration: Partner on an ongoing basis with the website manager and brand managers to align digital assets, updates, and marketing campaigns.

• Proven track record in digital marketing, B2C brand management, social media, and content strategy.
• Extensive hands-on proficiency with generative AI tools for content creation and marketing workflow optimization.
• Practical, demonstrated experience in Instagram channel management, creative content shoots, and production.
• Experience in planning and managing influencer marketing initiatives.
• Strong interpersonal and communication skills with the ability to work independently and collaboratively across multidisciplinary teams.
• On-site availability for a full-time position in Caesarea.
• Fluent Hebrew (essential for B2C copywriting and community interaction); strong professional proficiency in English.

DYN Diagnostics is an equal opportunity employer. The position is open to both men and women.