Marketing Automation Specialist

We are looking for an experienced, hands-on, and data-driven Marketing Automation Specialist to join a dynamic Marketing team.

The ideal candidate combines strong marketing understanding, technical capabilities, analytical thinking, and a creative marketing mindset, with the ability to independently manage marketing automation projects from concept to execution and optimization.

This role requires someone who is both strategic and highly hands-on, with a passion for building effective customer journeys, managing multi-channel campaigns, and driving measurable business results.

Responsibilities:

• Marketing Automation & Campaign Management: Plan, build, execute, and optimize multi-channel marketing campaigns across Email, SMS, Push Notifications, WhatsApp, and other digital channels.
• Customer Journeys: Design, implement, and continuously optimize automated customer journeys based on customer behavior, lifecycle stages, segmentation, and marketing objectives.
• Hands-on Execution: Independently manage campaign setup, audience segmentation, automation workflows, HTML adjustments, testing, QA, and deployment.
• Campaign Performance & Analysis: Monitor and analyze campaign performance, identify trends, and translate insights into actionable improvements that increase engagement, conversion rates, and overall marketing effectiveness.
• Marketing & Creative Thinking: Bring a strong marketing perspective to campaign messaging, targeting, personalization, timing, and promotional strategies.
• A/B Testing & Optimization: Plan and execute A/B tests to continuously improve campaign performance, customer engagement, and conversion rates.
• End-to-End Project Management: Take full ownership of marketing automation projects from A to Z, including requirements gathering, planning, implementation, testing, launch, reporting, and optimization.
• Cross-Functional Collaboration: Work closely with cross-functional teams to implement marketing automation initiatives and support marketing objectives.
• Continuous Improvement: Proactively identify opportunities to improve existing journeys, automate manual processes, and develop new marketing initiatives.

Requirements – Must Have:

• Minimum 3 years of proven experience in Marketing Automation, including hands-on campaign management, customer journey development, execution, and optimization.
• Experience with Marketing Automation / CRM platforms, such as Salesforce Marketing Cloud, HubSpot, Bloomreach, Braze, or similar platforms.
• Good HTML knowledge – Mandatory. Ability to work with HTML email templates, make adjustments independently, and troubleshoot technical issues.
• Strong marketing understanding – Mandatory. Ability to think beyond technical execution and contribute to campaign strategy, messaging, targeting, and conversion optimization.
• Strong hands-on capabilities – Mandatory. Proven ability to independently build, manage, execute, and troubleshoot campaigns and automation workflows.
• Strong analytical skills – Mandatory. Ability to analyze campaign results, understand performance KPIs, identify insights, and make data-driven decisions.
• Proven experience in building and managing automated customer journeys, audience segmentation, and personalized marketing campaigns.
• End-to-end project management experience – Mandatory. Ability to independently lead projects from initial requirements through implementation and successful launch.
• Strong problem-solving skills, attention to detail, and the ability to manage multiple projects simultaneously.
• Excellent communication and collaboration skills.
• Good command of English, both written and spoken.

Nice to Have

• Experience in B2C marketing environments.
• Knowledge of SQL, APIs, webhooks, and marketing data integrations.
• Experience in lifecycle marketing, customer retention, lead nurturing, and conversion optimization.
• Familiarity with email deliverability, dynamic content, personalization, and advanced segmentation.
• Experience working with BI and reporting tools such as Tableau, Power BI, or Looker.
• Experience with AI-driven marketing automation and workflow automation tools.

We are looking for more than just a campaign operator.

We want a proactive, independent marketing automation professional who understands both the marketing and technical sides of the role.

Someone who can take a marketing objective, translate it into an effective campaign or automated customer journey, execute it independently, measure results, and continuously optimize performance.

The right candidate will bring together four essential strengths:

• Hands-on execution: Ability to build and deliver independently.
• Marketing mindset: Strong understanding of customers, messaging, and conversion drivers.
• Analytical thinking: Ability to turn data into actionable marketing decisions.
• Full ownership: Ability to manage projects and initiatives from A to Z.