Marketing Director

Cover is a fast-growing Insurtech startup making pension and insurance management simple, transparent, and optimized for individuals and businesses.

We’re looking for an experienced Director of Marketing to lead our marketing team and own the marketing strategy across acquisition, brand, content, creative, and customer engagement.

The role combines strategic planning, people management, and hands-on execution, with responsibility for measurable business growth.

What You'll Do:

• Build and lead the marketing strategy in line with the company’s business goals.
• Manage and develop the marketing team, setting clear priorities, goals, and workflows.
• Define brand positioning and messaging, and guide content and creative development.
• Lead growth across paid acquisition, organic channels, partnerships, and lifecycle marketing.
• Plan and execute campaigns that generate qualified demand and convert new and existing users into customers.
• Own the marketing budget, channel priorities, and resource allocation.
• Analyze funnel performance and improve lead quality, conversion, CAC, and ROI.
• Work closely with sales, product, design, and leadership to deliver marketing initiatives.

What We're Looking For:

• 5–7 years of marketing experience, including at least 3 years managing a marketing team.
• Proven experience developing and executing B2C marketing strategies across acquisition, brand, content, and creative.
• Strong background in digital marketing, including paid acquisition and organic growth.
• Experience managing budgets and delivering measurable customer and revenue growth.
• Strong understanding of customer behavior, positioning, messaging, and creative development.
• Ability to analyze marketing and sales performance and translate findings into decisions.
• Ability to lead people, set direction, and drive execution across teams.
• Experience marketing products that require customer education and trust is an advantage.