Mid/Senior Mobile User Acquisition Manager

Description

We recruit for a tech-driven mobile apps company that builds and grows apps used by millions of people worldwide, and is seeking a Mid/Senior Mobile UA Manager to join its fast-moving team. The apps are monetized mainly through in-app advertising, so every UA decision is judged on real ad revenue per user, not vanity installs. In this role, you'll own and scale paid acquisition across the mobile portfolio, managing significant daily budgets across Meta, TikTok, Mintegral, AppLovin, Unity and other networks, with one clear goal: profitable growth measured by ROAS.

Responsibilities

- Plan, launch and optimize mobile UA campaigns across Meta, TikTok, Mintegral, AppLovin, Unity and additional networks (Google App Campaigns, ironSource, Moloco, Liftoff, DSPs).

- Own budgets and hit ROAS targets (D0/D3/D7) by managing tROAS bids, daily caps and budgets at campaign and country level.

- Scale winners and cut losers fast, based on trends and total profit, not single-day noise.

- Build and run a structured testing roadmap: new networks, geos, bidding strategies, audiences and creatives.

- Work closely with the Creative team on briefs, concepts and creative performance analysis.

- Partner with Data and Monetization teams to connect UA cost with ad revenue (eCPM, ARPDAU, LTV curves).

- Analyze performance in SQL and BI dashboards, and spot issues before they cost money.

- Manage relationships with network account managers and push for betas, better terms and support.

- Report weekly to management on spend, ROAS, learnings and next steps.

Requirements

- 2+ years of hands-on mobile UA experience (5+ years for Senior).

- Proven track record managing significant budgets on at least two of: Meta, TikTok, Mintegral, AppLovin, Unity.

- Deep understanding of ROAS-based bidding (tROAS, AEO/VO, CPI/CPE) and cohort-based KPIs.

- Strong analytical skills: comfortable with Excel/Sheets, BI tools, and MMP data (AppsFlyer, Adjust or similar).

- Ownership mindset: you treat the budget like your own money.

- Excellent English, written and spoken.

Advantages

- Experience in mobile gaming or adtech companies.

- Experience growing apps monetized mainly through in-app ads (IAA) or hybrid models, not only IAP.

- Understanding of ad monetization: mediation, eCPM, ARPDAU and how they drive LTV and ROAS.

- Hands-on experience with AppLovin and Mintegral at scale.

- SQL skills (Snowflake, BigQuery or similar).

- Experience launching new networks and geos from zero.

- Experience with creative testing frameworks and working with creative teams.

What we offer

- Highly competitive salary for the right candidate.

- Performance-based bonuses tied directly to the results you drive.

- Real ownership of large budgets and direct impact on company revenue.

- A lean, fast-moving team with short decision cycles and no bureaucracy.

- Strong data infrastructure and close work with Data, Creative and Monetization teams.

- Professional growth: conferences, network betas and a clear path to team lead.

- Hybrid work model and a great office.