Marketing & Business Development Specialist | AdTech

We are looking for a commercially driven Marketing & Business Development Specialist to join a growing global AdTech company.

This role combines digital marketing, content, and performance campaigns with hands-on business development and sales. You will be responsible for strengthening the company's market presence, identifying new business opportunities, building strategic partnerships, and driving commercial opportunities from initial outreach through negotiation and closing.

The role also includes international travel to major advertising and technology conferences, where you will represent the company, meet industry leaders, and develop long-term business relationships.

Key Responsibilities

• Manage the company's marketing activities and digital presence.
• Create and manage content across social media and other marketing channels.
• Plan, execute, and optimize paid search and digital marketing campaigns.
• Conduct keyword research, implement SEO best practices, and analyze website and campaign performance.
• Identify new business opportunities and potential strategic partnerships.
• Proactively approach publishers, platforms, agencies, and advertising partners.
• Manage the business development process from initial outreach and meetings through negotiations and closing.
• Build and maintain strong relationships with existing and potential partners.
• Represent the company at international conferences and industry events.
• Coordinate conference schedules, business meetings, networking activities, and partner engagements.
• Work closely with management on strategic partnerships and international expansion.
• Follow up consistently on opportunities and take ownership of moving them forward.
• Identify new ways to strengthen market presence and generate commercial growth.

Requirements

• Proven experience in Marketing, Digital Marketing, Business Development, Sales, or a related field.
• Strong commercial mindset with a clear drive to generate opportunities and close business.
• Hands-on experience with paid search campaigns, keyword research, SEO, and web analytics.
• Excellent communication, presentation, negotiation, and relationship-building skills.
• Strong analytical, organizational, and problem-solving abilities.
• Proactive, independent, and results-oriented, with the ability to manage multiple priorities.
• Comfortable communicating with senior executives and international partners.
• Excellent written and spoken English.
• Willingness and ability to travel internationally for conferences and business meetings.
• Experience in AdTech, digital advertising, programmatic advertising, or technology is a strong advantage.
• Bachelor's degree in Marketing, Business, Advertising, or a related field is preferred.