Creative Copywriter

Creative Copywriter / Creative Manager

Native-Level English | Performance Marketing | iGaming & E-commerce

The Role

Curiosity and willingness to learn and explore are top priority.

We're looking for more than someone who can write good English.

We want a creative thinker who understands performance marketing, knows how to research audiences, develop original advertising angles, and turn ideas into compelling ad scripts.

You'll work closely with our Creative Director, video editors, and Campaign Managers to create high-performing ads for different markets and audiences.

Your main focus will be creative research, ideation, direct-response copywriting, and video ad scripting.

We want someone who can think beyond the words and understand the entire creative — the hook, visuals, storytelling, pacing, audience, offer, and desired action.

Key Responsibilities

Creative Research

• Research target audiences, customer behavior, motivations, and buying triggers.
• Analyze competitor ads, winning creatives, customer reviews, and social media trends.
• Identify new advertising angles, hooks, storytelling, and creative opportunities.
• Turn research and performance insights into actionable creative ideas.

Copywriting & Scriptwriting

• Write engaging hooks, headlines, CTAs, ad copy, and complete video scripts.
• Develop scripts for UGC ads, testimonials, product demonstrations, gameplay ads, and other short-form performance creatives.
• Create original advertising concepts, not just variations of existing ads.
• Help develop messaging for landing pages and advertising funnels when needed.

AI & Creative Tools

• Use AI tools to support research, brainstorming, scripting, and creative development.
• Experiment with new AI tools and workflows to improve speed and creative quality.
• Use AI as a tool to improve your work, not as a replacement for original thinking.
• Collaborate with AI video editors to develop concepts that take advantage of new production capabilities.

Requirements

• Native-level English writing and speaking — mandatory.
• 1+ years of experience in direct-response copywriting, performance marketing, or advertising creative.
• Proven experience writing video ad scripts, hooks, headlines, CTAs, and performance-driven advertising copy.
• Strong understanding of consumer psychology, storytelling, and what motivates people to take action.
• Understanding of paid social advertising and performance marketing principles.
• Ability to interpret creative performance data and use it to improve copy.
• Strong visual thinking and an understanding of how writing connects with video, editing, and storytelling.
• Experience using AI tools for research, ideation, or copy development.
• Ability to work quickly, manage multiple projects, receive feedback, and collaborate with a creative team.
• High attention to detail and a proactive, problem-solving mindset.

Advantages

• Experience writing performance ads for iGaming.
• Experience with DTC / e-commerce brands.
• Experience writing UGC, VSLs, advertorials, or conversion-focused landing pages.
• Experience with international campaigns, especially Canada, the US, UK, and other English-speaking markets.
• Experience researching competitor ads and identifying successful creative patterns.