VP Marketing - (Y Project)

VP Marketing - (Y Project) 

Shape the way people find love.

Drive how millions find love across the U.S.

Are you ready to fall in love with your next leadership role? mylo isn't just another dating app. It’s an AI matchmaker built to find love - and we need a brilliant, growth-obsessed VP Marketing to lead our brand into its next chapter of hyper-expansion. Dating is broken. Together, we’re fixing it.

Based in the heart of Tel Aviv, we're a dynamic startup with big dreams, an even bigger mission, and a highly successful launch under our belt. Now, as we gear up for a massive U.S. expansion, we are looking for a high-impact marketing leader to drive our growth directly in the U.S. market. This is a hands-on, player-coach role where you won't just oversee strategy from an executive desk - you'll roll up your sleeves, build our performance engine, forge cultural partnerships, and spearhead our marketing footprint across North America.

What You'll Do

• Own the U.S. Growth Engine: Define and execute mylo’s go-to-market strategy in the United States, driving scalable acquisition, user retention, and long-term LTV.
• Master Paid & Organic Acquisition: Get directly into the weeds of performance marketing—managing and scaling PPC, paid social, app store optimization (ASO), and user acquisition (UA) with direct accountability for CAC and unit economics.
• Shape PR & Cultural Narrative: Craft bold brand narratives, run high-profile PR campaigns in North America, and secure top-tier media coverage to position mylo as the defining AI-native dating experience.
• Forge High-Impact Partnerships: Identify, negotiate, and execute strategic partnerships with creators, influencers, consumer brands, and gaming/tech ecosystems to drive viral adoption.
• Bridge Strategy & Execution: Act as a true "player-coach"—equally comfortable presenting growth metrics to the board and directly optimizing campaigns, funnels, and creative assets.

Who You Are

• U.S. Market Expert: Deep, proven experience driving B2C marketing operations tailored directly to the United States market (consumer trends, digital culture, and U.S. media landscape).
• B2C Digital Native: 8+ years of marketing leadership experience in B2C Gaming, Interactive Media, or Consumer Digital Apps, with a track record of driving rapid user growth.
• All-Rounder Operator: Proven, hands-on mastery across all key pillars: PPC/Paid Acquisition, PR & Communications, and Strategic Partnerships.
• Data-Informed & Growth-Obsessed: Deeply analytical, comfortable navigating attribution, CRO, conversion funnels, and unit economics to back up bold creative instincts.
• A Startup Operator: Extremely high ownership, thrive in fast-paced environments, and comfortable moving fast from strategy to execution in a high-growth environment.

Work Setup & Perks

• Location: Hybrid position based out of our office in the heart of Tel Aviv (Targeting the U.S. Market).
• Impact: High ownership, competitive executive salary + equity options package, and a front-row seat to leading a hyper-growth consumer tech company.
• Mission: Build a brand with real emotional depth, cultural relevance, and the power to transform human connection.



Sound Like Your Perfect Match?