B2B Growth Marketing Specialist

Company description

Hire-Match is an innovative AI-powered recruitment platform helping companies make smarter, faster, and more informed hiring decisions.

Built by the creators of JobTestPrep, with over 30 years of expertise in recruitment assessments, our platform combines AI-powered candidate screening, interviews, assessments, and intelligent candidate matching.

We're looking for a hands-on, results-driven B2B Growth Marketing Specialist to help us expand our market presence, generate qualified leads, and accelerate customer acquisition.

If you enjoy experimenting with new marketing channels, building campaigns, and turning ideas into measurable business results, we'd love to meet you.

Position Description

• B2B Lead Generation: Plan and execute marketing initiatives that generate qualified leads, demo bookings, and sales opportunities.
• Paid Acquisition: Create, manage, and optimize campaigns across LinkedIn Ads, Google Ads, and other relevant B2B channels.
• SEO & Organic Growth: Execute SEO and content marketing initiatives to increase organic visibility, attract relevant decision-makers, and drive inbound leads.
• Content Marketing: Develop compelling content, landing pages, email campaigns, and messaging tailored to HR leaders, recruiters, and hiring managers.
• Growth Experiments: Identify, test, and scale new customer acquisition channels and marketing opportunities.
• Conversion Optimization: Improve landing pages, marketing funnels, and lead-to-demo conversion rates.
• AI Search Visibility: Explore opportunities to strengthen our presence across AI-powered search and discovery platforms.
• Performance Analysis: Monitor marketing KPIs, analyze campaign performance, and continuously optimize results.
• Sales Alignment: Work closely with the team to connect marketing activities with pipeline growth and customer acquisition.

What We're Looking For

• At least 5 years of proven, successful experience in B2B digital marketing – a must.
• Demonstrated success in generating qualified B2B leads and achieving measurable marketing results.
• Hands-on experience managing and optimizing paid campaigns, particularly Google Ads and LinkedIn Ads.
• Practical knowledge of SEO, keyword research, content optimization, and organic traffic growth.
• Strong understanding of B2B marketing funnels, customer acquisition, and conversion optimization.
• Experience working with Google Analytics, Google Search Console, and marketing performance tools.
• Excellent English writing and communication skills.
• Strong analytical skills and a data-driven approach.
• A proactive, creative, and independent mindset with a strong focus on execution and results.

Nice to Have

• Background in HR Tech, recruitment technology - big advantage.
• Experience with marketing automation, CRM platforms, and email nurturing.
• Familiarity with AI search optimization (GEO/AEO).
• Experience with account-based marketing (ABM) and outbound lead