Content Engineer

About Sequence

Sequence helps small-business owners automate how money moves through their business. Owners set the rules once (pay taxes, fund payroll, set aside profit) and Sequence carries them out, with the owner approving what moves.

We build for the 99% of American businesses that are underserved by software designed for much larger companies.

We're a small, product-driven team that moves fast, ships often, and enjoys building things the right way.

We're hiring a Content Engineer to build the system that turns product knowledge, customer conversations and campaign ideas into excellent content across formats.

You'll work with our growth and product teams on the content behind campaigns, launches and customer education. You'll write and produce yourself, bring in specialists when needed, and own the finished work. You'll also build the workflows that let us repeat that work reliably.

The role combines editorial and visual judgment with systems thinking. You already use AI to produce good work, you know how to fix weak output, and you can turn a process that worked once into one that works every time. Software-engineering experience is optional. Building a practical content system is not.

This is a senior role. You should have done significant work at early-stage startups before.

• Build Sequence's content system. Design reusable AI-assisted workflows from source material and brief to finished assets. Connect research, writing, visuals, production and review, and turn what works into prompts, templates, reference libraries and small tools the team can reuse.
• Build complete campaign packages. Turn a business vertical or campaign idea into landing-page copy, video scripts, social posts, ad and sponsorship creative, emails, outreach messages and sales scripts.
• Own content for launches and partnerships. Plan what a release needs, understand the alternatives and competitive landscape, explain why it matters, and deliver the assets with our product and partner teams.
• Tell useful customer stories. Research how businesses work, interview customers and experts, and create use cases, case studies, explainers and videos grounded in real experience.
• Shape Sequence's voice. Make our website and social content distinctive and consistent, adapt it to each channel, and improve product microcopy where it helps the customer.
• Run production. Brief designers, editors and other specialists, give clear feedback, and own the quality and delivery of the complete package.
• Improve the system as you ship. Find where work gets generic, inaccurate or slow, and fix the inputs, tools and review steps. Set the quality bar for each deliverable and keep source facts traceable. Work with engineering when a proven workflow needs real infrastructure.
• Develop educational formats. Help shape our YouTube content and Sequence Academy through research, scripts, coherent learning plans and real subject-matter experts.

• Strong work across several content formats, with a clear account of what you personally made.
• Editorial and visual taste: you can spot weak material, explain what needs to change, and make it better.
• Curiosity about products and customers. You ask good questions, learn fast, and check the facts behind your claims.
• Established AI tools and workflows, with examples of systems you built or improved. You can walk us through the inputs, the reusable steps, the human decisions, the failure modes and the output.
• Systems thinking: you break a complex production process into parts, connect them, and fix the process when it breaks.
• You finish. You make practical calls under constraints, take feedback, and ship without getting stuck in endless polish.
• You own the process, not just the output: you organize the work, manage specialists and dependencies, and keep delivery moving.
• Marketing judgment: you know how audience, channel and campaign goal should shape the content.

Nice to have: fintech or small-business finance, product marketing, customer storytelling, video or course production, managing creative freelancers.

There are no fixed requirements for past titles, on purpose. A great Content Engineer could come from marketing, content, engineering, design, or a mix. Strong adjacent experience and a clear ability to learn are welcome.

A campaign has everything it needs to go live. A launch explains the product accurately and gives its audience a reason to care. Our content sounds like people who understand their subject, and the assets work together.

Every package also leaves us a better way to make the next one: reusable inputs, clear review steps, less repeated manual work. You'll be measured on clear deliverables, agreed quality standards and reliable delivery, and you'll review campaign results with the growth team to improve the next package.

We're a small, hands-on team. You'll work close to the people building the product and running campaigns, get direct feedback, and have room to change how we produce content. We value initiative, curiosity, practical decisions and pride in the finished work.

Send a short intro and two or three examples that show your range. Include one AI-assisted content workflow or small tool you built or improved, alongside the finished work it produced.

Tell us what you personally did, what became reusable, how you worked with specialists, what constraints you faced, and what you changed after feedback. We care about the work, the system and the judgment behind them.