Senior Product Manager

AppsFlyer is the global leader in mobile attribution and marketing analytics, empowering thousands of the world's leading apps and brands to make smarter growth decisions. For most of these brands, the website is just as important as the app: it's where many customers discover them, sign up and buy. Yet web measurement is still fragmented, built on last-click, cookies and siloed tools that don't connect to the rest of the customer journey. Our Web Attribution product brings AppsFlyer's trusted, independent measurement to the web.

We are looking for a Senior Product Manager to lead AppsFlyer's expansion from mobile to web. In this role, you will own Web Attribution end-to-end: how AppsFlyer measures the paid and owned channels that drive website conversions, from search and social to video, AI assistance, CTV and influencers, and how those results connect with app and other platforms into one view of the customer.

Join one of AppsFlyer's most strategic bets: bringing the market leader in mobile measurement to the web, in a small, fast-moving team with real visibility across R&D, data and customers.

Help leading global brands get independent, trusted web measurement, while shaping a brand-new product area from the ground up.

What You’ll Do

• Own the Web Attribution product end-to-end, from discovery and strategy to execution, launch, adoption and continuous improvement.
• Define and drive the roadmap for web performance measurement: attribution of any channel to web conversions (clicks, views, CTV and more), multi-touch, web analytics and reporting, and ad network integrations and optimization postbacks.
• Lead in a privacy-first world: build durable measurement as cookies, identifiers and browser rules keep changing, through first-party data, probabilistic and modeled approaches, and partner integrations.
• Work closely with R&D (Backend, Frontend, Data Engineering, Data Science) to build scalable, high-performance measurement products.
• Work with ad networks and platform partners to build and expand web integrations, bringing mobile-grade measurement to the web: granular, independent attribution and conversion data sent back to partners to power campaign optimization.
• Partner with Sales, Customer Success, Solutions and Marketing on positioning, competitive strategy, pricing and adoption, in a market with well-established competitors.
• Engage directly with customers, from mobile-first brands to web-first ecommerce, fintech and subscription businesses, to validate direction and drive adoption.
• Drive prioritization in a high-demand environment with multiple stakeholders and competing initiatives.
  
  

• Passion to solve, build, and provide real value to your customers
• 5+ years of product management experience, ideally in data-heavy B2B SaaS environments.
• Proven experience building and scaling measurement, analytics, or performance marketing products.
• Strong analytical mindset with the ability to define KPIs, interpret data, and use data to guide product decisions.
• Experience working closely with engineering and data teams on complex, scalable systems.
• Ability to operate in ambiguity and bring structure to complex problem spaces.
• Strong stakeholder management skills and experience working cross-functionally in large organizations.
• Excellent communication skills, with the ability to explain complex measurement concepts clearly to technical and non-technical audiences
  
  

• Deep familiarity with the web measurement ecosystem: web analytics tools, tag managers, conversion APIs, and how the major ad platforms report web conversions.
• Familiarity with attribution models, view-through and multi-touch attribution, incrementality, and privacy-related measurement challenges (cookie loss, browser restrictions, consent).
• Experience with web-to-app, cross-device or cross-platform measurement.
• Technical background in web development, analytics, data science, or engineering.
• Recommended by an AppsFlyer employee