Meta Ads Manager — International Growth

Job description:

Adverix manages the digital operations for an established luxury fashion brand that is expanding from its home market into the US and EU. We're hiring a contract Meta Ads Manager to own Instagram and Facebook ads for that international launch, end to end — strategy, setup, execution, and reporting.

This is a white-label role: you'll represent our company in any client-facing work, not your own name or agency.

Responsibilities:

• Own the full Meta/Instagram ads channel for this account: strategy, setup, execution, and reporting
• Set up and manage Conversions API (CAPI) tracking, product catalog, Dynamic Product Ads, and Advantage+ Shopping Campaigns for a new international market on Shopify
• Localize targeting and ad messaging for US/EU audiences (currency, shipping, duty)
• Run a disciplined testing and scaling process: validate small, prove it, then scale
• Build and maintain a creative testing cadence — briefing, testing, killing underperforming concepts
• Report on MER and contribution margin, not platform-reported ROAS
• Represent our company in any client-facing communication — this is a white-label contract

Qualifications:

• Proven experience launching or scaling a Meta ad account into a NEW country, not just managing one that was already running there
• Hands-on experience with Conversions API and Shopify
• Comfortable being evaluated on contribution margin, not vanity ROAS metrics
• Solo operator — this is a one-person role, not an agency placement
• Strong written English
• Willing to sign an NDA and a 12-month non-compete/non-solicit before receiving ad account access
• Luxury fashion or premium DTC experience is a plus
• Familiarity with Klaviyo, GA4, or TikTok Ads is a plus

This is an ongoing monthly retainer, starting with a 60-90 day trial period. To apply, share 2-3 real international-launch results with revenue numbers, and your proposed monthly rate.