Marketing & Customer Success Analyst

We are looking for a Marketing & Customer Success Analyst to join our team and work closely with Israeli customers in a role that combines data analysis, marketing performance, and customer success.

This is not a Marketing Automation role.

We are looking for someone who understands how marketing works across the full funnel - from acquisition and PPC through conversion, retention, and customer value - and knows how to translate data into clear recommendations and business actions.

You will work directly with customers, analyze their performance and behavior, identify opportunities for improvement, and help drive marketing initiatives from analysis through execution and measurement.

Key Responsibilities

Customer & Marketing Analysis

• Analyze customer and marketing data across acquisition, conversion, retention, and purchasing behavior.
• Identify trends, changes, customer segments, opportunities, and patterns in customer behavior.
• Analyze campaign and channel performance, including PPC and other digital marketing activities.
• Translate complex data into clear insights, recommendations, and actionable next steps.
• Prepare ongoing reports and performance updates for customers and internal stakeholders.

Customer Success & Account Management

• Build strong, ongoing relationships with Israeli customers and understand their business and marketing goals.
• Act as a trusted marketing partner, bringing data-driven insights and recommendations to customers.
• Identify opportunities to improve customer performance, retention, conversion, and overall value.
• Follow initiatives from planning through execution, measurement, and optimization.
• Ensure customers have a clear understanding of performance, results, and recommended actions.

Marketing & Growth Initiatives

• Translate data insights into actionable marketing initiatives, including customer segments, offers, messaging, and targeted campaigns.
• Understand customer journeys and identify opportunities to improve different stages of the marketing funnel.
• Build and manage communication plans and marketing initiatives based on customer behavior and business objectives.
• Develop and test different approaches using A/B testing, control groups, and other measurement methodologies.
• Analyze campaign effectiveness, conversions, and changes in customer behavior.
• Present conclusions and recommendations for future activity.

Requirements

• 2+ years of experience in Marketing Analytics, Customer Success, Account Management, Digital Marketing, or a similar analytical marketing role.
• Strong understanding of digital marketing funnels, from acquisition through conversion and retention.
• Good understanding of PPC / Paid Acquisition and digital marketing performance.
• Strong analytical skills and the ability to extract actionable insights from complex data.
• Ability to connect data, customer behavior, and business objectives.
• Strong Excel / Google Sheets skills; experience with analytics and reporting tools is an advantage.
• Excellent communication and presentation skills, with the ability to explain data clearly to non-technical customers.
• Strong customer-facing and relationship-management skills.
• Ability to work independently and manage projects from analysis through execution and measurement.
• Highly organized, proactive, and commercially minded.
• Fluent Hebrew – mandatory.
• Experience working with Israeli customers or the Israeli market – a strong advantage.

What We're Looking For

The ideal candidate sits between Marketing Analyst and Customer Success - analytical enough to understand the numbers, but commercial and people-oriented enough to work directly with customers and turn those insights into action.

You should be comfortable asking:

Why is this happening?

What does the data tell us?

What should we do next?

And then taking ownership of making it happen.