Insight Engineer

We’re looking for an experienced consumer researcher who knows how to ask the right questions, design rigorous studies, and turn evidence into clear business direction.

As an Insight Engineer, you’ll own the research journey from the client’s business challenge to the recommendations they act on. You’ll bring methodological expertise and critical judgment to how our AI agents conduct interviews and analyze findings, ensuring clients receive insights they can trust and use.

You’ll also work closely with Product and Engineering to embed that expertise into the platform, improving how Fireside learns with every study.

What you’ll do

• Turn business challenges into research plans. Understand the decisions clients need to make, define research objectives, and select the right qualitative, quantitative, or mixed-method approach.
• Build studies from the ground up. Define audiences, sampling plans, screeners, discussion guides, and questionnaires that generate relevant, unbiased evidence.
• Own research quality. Oversee studies from setup through delivery, reviewing participant quality, interview depth, and the strength of the evidence.
• Validate and challenge AI-generated findings. Check interpretations against source material, investigate contradictions, and identify gaps, bias, or conclusions the data cannot support.
• Connect findings to business decisions. Bring together consumer conversations, behavioral context, external signals, and client data to inform positioning, innovation, product experience, and growth.
• Be a trusted research partner. Lead client discussions, explain methodological choices, and present clear recommendations with an honest account of what we know and what needs further exploration.
• Help build better research technology. Partner with Product and Engineering to improve interviewing, analysis, and quality standards, translating lessons from client work into repeatable methods and workflows.

What you’ll bring

• 5+ years of hands-on experience in consumer insights or market research, at an agency, a consumer brand, or a research platform.
• Experience independently leading studies from brief and design through analysis and client presentation.
• Deep expertise in qualitative research, alongside a working understanding of quantitative methods, sampling, and the limits of different approaches.
• Strong analytical judgment: you can distinguish an interesting observation from a well-supported insight and explain why it matters.
• Experience advising clients or senior stakeholders and connecting research to commercial decisions.
• Curiosity about AI and a willingness to rethink how research is done while maintaining high standards of evidence.
• A hands-on approach, attention to detail, and the ability to manage multiple studies in a fast-moving environment.

Especially relevant experience

Research for CPG or consumer brands; concept, product, packaging, or message testing; in-home usage studies; and experience applying AI tools to research workflows.

Why Fireside

Help define how consumer research works in an agentic world. Your expertise will shape the decisions our clients make and the technology that makes those decisions better informed.

About Fireside

Fireside engages the right consumers at scale through conversational AI. Through its global Audience Network, brands reach verified, relevant consumers in authentic product-use moments, powering always-on conversations that drive action, create content, and uncover insights.