Marketing Director

Why TREAT?

TREAT is a gaming startup in hyper-growth, revolutionizing the industry with our Play to Impact Real Lives model. Through gamification, TREAT enables pet lovers to take care for real animals in need - like a real-life “Tamagotchi”. With over 50 million annual meals, treats, and toys earned to shelter animals, TREAT is making a significant difference.

Our vision: Entertain millions while impacting millions of lives.

About the role:

As TREAT's Marketing Director, you'll lead our marketing efforts to grow our community, drive user engagement, and strengthen TREAT's mission. This is an opportunity to shape the marketing strategy of a fast-growing startup while creating a global impact on animal welfare.

We're looking for a hands-on UA leader - someone who has led a UA team or grown through performance marketing, and is ready to take ownership of the full marketing strategy. If you know how to scale user acquisition, work with incent and retargeting, and want to make a real impact, this role is built for you.

Responsibilities:

• Strategic Leadership: Define and execute TREAT's overall marketing strategy to drive growth, engagement, and brand recognition.
• UA Ownership: Lead user acquisition across all channels - incent traffic, retargeting, paid social, and beyond.
• Creative Campaigns: Develop compelling viral campaigns and content that resonate with pet lovers worldwide.
• Partnerships: Build and maintain relationships with influencers, shelters, and community leaders to amplify our mission.
• Ad Management: Oversee sponsored ad campaigns across Meta, TikTok, Google, DSPs, and incentive networks - working closely with platform representatives to optimize performance.
• Data-Driven Insights: Analyze marketing metrics, track KPIs, and adjust strategies to meet growth and ROI goals.
• Market Trends: Stay ahead of industry trends, translating insights into actionable marketing directions.
• Team Leadership: Build and mentor a marketing team, fostering collaboration and creativity to achieve our vision.

Qualifications:

• UA Background: Experience as a UA Team Lead, Head of UA, or a senior UA role with strong hands-on performance marketing expertise.
• Incent & Retargeting: Deep hands-on experience with incent traffic and retargeting - this is a must.
• Budget Management: Proven experience managing large paid media budgets across Meta, TikTok, Google, and DSPs.
• MMP Proficiency: Strong experience with AppsFlyer and/or Singular - you should know these tools inside and out.
• Mobile B2C Experience: Background in marketing mobile apps to consumers.
• Gaming Industry: Prior experience in a gaming company is a must. Familiarity with mobile gaming ecosystems and its unique marketing dynamics is essential.
• Creative Vision: Demonstrated ability to create viral content and lead successful marketing campaigns.
• AI & Agentic Tools: This is a must. We're looking for someone who has hands-on experience building AI agents and using them to automate and scale marketing workflows - not just someone who uses AI tools casually. If you've built agents that replaced manual work, optimized campaigns, or streamlined reporting, we want to hear about it.
• Excellent Communication: English fluency is required; native-level proficiency is an advantage.
• Passion for Animals: A genuine love for pets

Full-time position, working from our office in the Bursa area of Ramat Gan