Account-Based Marketing Manager

The Account-Based Marketing Manager owns the development of targeted B2B accounts from identification through sale. 

This role combines account-based prospecting with hands-on technical sales, identifying the right companies and stakeholders, developing opportunities around their needs and applications, and driving them through evaluation and purchase.

Working closely with Product, Marketing, and Business Development, the Account-Based Marketing Manager connects the voice of the customer with the company’s commercialization goals, maintains disciplined pipeline management, and turns opportunities into revenue.

Key Responsibilities:

• Take full ownership of inbound and outbound leads from handoff through qualification, development, and sale. 

• Define and refine the sales process for each customer segment, including qualification criteria, stakeholders, sales stages, and expected progression. 

• Engage prospects to explore their problems, use cases, requirements, and buying process, and tailor the company’s solutions to their needs. 

• Drive opportunities through evaluation, proposal, negotiation, and close. 

• Maintain clear visibility into pipeline status, next steps, outcomes, and lost opportunities. 

• Provide Marketing and Product with structured feedback on lead quality, customer needs, objections, and market demand. 

• Build relationships with the relevant stakeholders across each account and maintain momentum throughout the sales cycle. 

• Identify high-value or strategically significant opportunities early and transition them to Business Development with clear context, status, and next steps. 

Qualifications:

• 3+ years of marketing-sales experience in consumer electronics or adjacent technology markets.

• 2+ years in marketing/product in a startup that developed combined hardware and software solutions. 

• Experience managing a full sales cycle of 30–180 days, from prospecting and discovery through technical evaluation, proposal, negotiation, and close. 

• Experience selling developer tools, SDKs, APIs, development platforms, or other products requiring technical evaluation. 

• Demonstrated success building relationships with product, engineering, innovation, R&D, and other technical stakeholders within target accounts. 

• Bachelor’s degree in Business, Marketing, Engineering, or a related field. 

Advantages:

• Familiarity with XR, input interfaces, human-computer interaction, wearables or vibe-coding. 

• Previous experience in an innovation, emerging technology, or technology exploration team within a high-tech company.