F&B Branding Expert: Naming, Identity & Packaging

We’re launching a premium, technology-driven bubble tea and specialty beverage brand in summer 2027 and are looking for an experienced F&B branding specialist or creative studio, not a logo-only designer. The brand should feel premium, youthful, fresh, memorable and tech-driven, while remaining warm and welcoming. It must work in English and Arabic and be scalable for multiple locations. Scope

• Brand Strategy Target audience and positioning Competitor research Brand personality, values and story Tone of voice and creative direction
• Naming 5–10 original name options Preliminary domain/social/trademark checks Tagline development
• Visual Identity Primary/secondary logos and brand icon Typography and color system Patterns, graphics and illustrations English & Arabic applications Complete digital/print identity
• Packaging 500ml & 660ml transparent/semi-transparent cups Cup printing and heat-seal film QR labels, straws, bags, holders, stickers and napkins Basic staff uniform direction
• Digital & Physical Branding Digital/printed menus POS/QR ordering visuals Social media launch templates Storefront/kiosk branding and signage Brand integration with automated drink machines
• Final Deliverables Complete brand guidelines Editable source files AI, EPS, SVG, PDF & PNG Print-ready files and color specifications Font/licensing information Full commercial rights transfer Ideal Candidate Strong F&B/beverage/hospitality portfolio Excellent packaging experience Strategic + creative thinking Experience with bilingual English/Arabic branding Able to manage an 8–12 week project Please Include Three relevant F&B projects Proposed process & timeline Detailed scope and pricing Concepts & revision rounds Confirmation that naming and packaging production files are included Who will work on the project Confirmation of source-file & commercial-rights transfer Budget: Approximately USD 5,000, depending on experience and final scope. Contract: Fixed price with milestone-based payments.