Category Manager

Category Manager | Home & Personal Care

Location: Airport City, Israel

Reporting to: Marketing Manager

Hybrid work model: 3 days in the office and 2 days working from home

At Unilever Israel, home to some of the world's most trusted and loved consumer brands, we're looking for a Category Manager to join our Personal Care business. This is an exciting opportunity for a strategic and commercially minded marketer to drive category growth, lead innovation projects, shape brand strategy, and work closely with local and global stakeholders in a dynamic consumer goods environment.

Key Responsibilities

End-to-End Business & Marketing Strategy Development

• Develop and lead the local marketing strategy based on a deep understanding of category performance, business results, market data, and key metrics.

• Build business plans and translate strategy into actionable operational plans.

• Conduct ongoing market analysis, including brand health metrics, competitive landscape, media performance, and consumer behavior, to identify business opportunities.

• Analyze market share, marketing effectiveness, and business performance against targets.

• Generate consumer insights and integrate them into business and marketing activities.

Innovation Leadership

• Lead end-to-end innovation projects, including new product launches and entry into new categories, while building business cases and managing complex cross-functional projects.

Marketing Excellence

• Develop and manage comprehensive brand communication plans and lead 360° marketing activities across digital and traditional media channels.

Budget Management

• Plan and manage the annual category budget according to strategic priorities.

• Manage the category P&L with a strong focus on efficiency, KPI performance, and optimal resource allocation.

Requirements:

• Bachelor's degree in Marketing, Economics, Business Administration, Communications, or a related field. MBA is an advantage.

• 3-5 years of experience in Brand Management or Marketing.

• Strong strategic thinking, numerical proficiency, and deep analytical capabilities for market and budget planning.

• Proven ability to work effectively across multiple internal, external, and global stakeholders.

• Ability to guide and influence teams while demonstrating leadership, accountability, and ownership.

• Strong storytelling and presentation skills, with experience presenting to senior leadership forums.

• Experience in digital marketing, social media, and traditional media.

• Fluent English.