SodaStream: Performance Marketing Campaign Lead

Overview (English)

At SodaStream, we’re looking for a hands-on Performance Marketing Campaign Lead to drive high-impact ecommerce campaigns across global markets.

In this role, you’ll manage and optimize campaigns across platforms such as Google Ads, Meta, and TikTok, working closely with cross-functional and international stakeholders to drive performance and business growth. You’ll play a key role in budget ownership, campaign strategy, optimization, and data-driven decision making.

This is a great opportunity for someone who enjoys staying close to the platforms, thrives in a fast-paced global environment, and wants to influence real business outcomes through performance marketing.

#sodastream

Responsibilities (English)

• Manage and optimize paid media campaigns across Google Ads, Meta, TikTok, and additional digital platforms
• Own campaign execution end-to-end including targeting, budget allocation, optimization, and performance analysis
• Work closely with global markets and ecommerce stakeholders to adapt strategy to local business needs
• Monitor and analyze campaign performance, identify trends, and make data-driven optimization decisions
• Provide input and direction on creatives and campaign messaging based on performance insights
• Present campaign results, recommendations, and strategic decisions to internal stakeholders
• Operate in a fast-paced, matrix environment with multiple stakeholders and priorities
  
  

• 3+ years of hands-on experience managing performance marketing campaigns
• Strong experience with Google Ads and Meta campaign management
• Experience working on ecommerce or conversion-driven campaigns
• Strong analytical thinking and ability to make data-driven optimization decisions
• Hands-on experience with Google Analytics and advanced Excel skills for reporting and performance tracking
• High level of English – written and verbal
• Ability to work independently, manage priorities, and collaborate across teams
• Experience working in global or multi-market environments
  
  

• Experience with TikTok Ads and additional paid media platforms
• Experience with full-funnel marketing strategies and CAC optimization