Marketing Lead

How to apply - must

Please record a 2-3-minute video in English - tell us about yourself and your experience over the last few years, and how you see marketing in 2026

Send a link to YouTube or another platform with the application or to the email [email protected]

About Octup

Octup is a global startup building the agentic AI layer for the logistics (3PL) industry. We're growing fast, shipping faster, and looking for our first dedicated marketing hire.

The Role

You will own demand creation marketing end-to-end - strategy, content, events, and execution. High ownership, real impact, and reporting directly to the CEO

What You'll Own

• Content & Social - LinkedIn (founder + brand), newsletters, thought leadership, category-defining content

• Demand Generation - Landing pages, email sequences, conversion assets that drive pipeline

• Events - Plan and run customer tours, industry events, and meetups. Build repeatable playbooks

• Customer Marketing - Case studies, testimonials, and sales collateral from real customer stories

• Marketing Ops, Vendors, and contractors

Who You Are

If you're a content beast who knows how to create high-quality content from everything - and a builder - this is your role.

★ Excellent-level proficiency in English is required (English as a first language)

★ High-energy, content-obsessed, lives and breathes social media

★ Experienced in planning and executing events and content operations

★ A natural organizer - you can run a content calendar and an event in the same week

✔ B2B SaaS marketing background, at least 2 years at an early-stage company

✔ AI-fluent (Claude, GPT, and others)

✔ Data-driven