Head of Marketing

eSIMo is looking for a hands-on Head of Marketing to scale our global activity across international markets. You’ll lead marketing strategy and execution, improving existing channels, accelerating customer acquisition, and turning data into sustainable growth.

We’re looking for someone who combines strategic thinking with hands-on execution and has experience adapting campaigns, messaging, and investment across different countries, languages, and audiences.

• Own and scale our marketing strategy across international markets, identifying opportunities to deepen our presence and expand into new countries.
• Manage and improve paid acquisition campaigns, optimizing budgets, audiences, and creative to drive profitable growth.
• Accelerate organic growth through SEO and, especially, AI optimization, improving eSIMo’s visibility across AI-powered search, answers, and recommendations.
• Strengthen eSIMo’s social media presence across international markets and scale UGC and influencer marketing to drive engagement, customer acquisition, and revenue.
• Improve creative testing and localization across markets, languages, and customer segments.
• Analyze campaign performance, funnels, and cohorts, using AI tools to uncover insights and make faster, better decisions.
• Partner with product and creative teams to improve conversion, retention, and customer lifetime value.
• Lead existing marketing teams and external partners, strengthening execution and accountability.



• Proven experience scaling a global B2C app across multiple international markets.
• A versatile, hands-on marketer with startup experience and an entrepreneurial mindset, comfortable taking ownership, adapting quickly, and moving between strategy and execution.
• A track record of improving established marketing channels and scaling growth while maintaining strong unit economics.
• Practical SEO experience and a strong understanding of AI optimization for organic discovery.
• Strong analytical skills, including attribution, funnel analysis, cohort analysis, and experimentation.
• Experience using AI tools for data analysis, research, and marketing optimization.
• Familiarity with UGC and influencer marketing, including creative evaluation and performance measurement.
• Confidence working with CAC, LTV, ROAS, payback period, conversion, and retention to guide investment.
• Experience localizing marketing across countries and balancing global strategy with market-specific execution.
• A hands-on approach, clear ownership, and the ability to move between strategy and day-to-day optimization.