Head of Sales

Founding Head of Sales (Land Investment / Real Estate)

New Venture Launch | Israel

About the Project

We are launching a new land investment venture in Israel and are looking for a Head of Sales who will be one of the project’s first key hires and build the sales function from the ground up.

The business will focus on selling plots of land in Israel to private buyers. These land assets may be purchased for investment purposes, with the expectation that their value could increase as the surrounding area develops, planning or zoning regulations change, new infrastructure projects are introduced, or developers begin to show interest.

This is not a conventional residential property sales role. The ability to work with a complex investment product is particularly important: explaining the rationale clearly to clients, understanding the characteristics of each land asset, discussing its potential based on sound arguments, and communicating the associated investment risks appropriately.

The venture is being launched from scratch. A marketing strategy is already in place, but there is currently no established sales team or sales infrastructure. These will need to be built together with the founders.

About the Role

This is a founding position. You will be the first person responsible for sales and will build the entire sales function from the ground up.

Initially, you will need to develop a thorough understanding of the product and the market, close the first deals yourself, and identify which customer segments, messages, and sales approaches work best in practice.

The next stage will be to turn this experience into a scalable system: establish the sales funnel and processes, implement CRM and analytics tools, develop sales standards, build a team, and ensure that it consistently meets its targets.

We are therefore looking for a leader who is equally strong in two areas: someone who can personally close complex B2C deals and turn successful sales practices into an effective, repeatable system for the team.

Key Responsibilities

• Develop an in-depth understanding of the product and the Israeli land market.
• Personally manage the first sales and test different sales approaches.
• Identify the most promising customer segments.
• Develop a sales strategy and a plan for achieving sales targets.
• Establish the unit economics of the business.
• Build the sales funnel and map the customer journey.
• Develop sales scripts, messaging, and an objection-handling framework.
• Define customer communication standards.
• Set up the CRM, phone system, and analytics tools.
• Establish KPIs and a sales incentive structure.
• Create a sales quality assurance framework.
• Develop training and onboarding materials.
• Define the structure of the future sales team.
• Participate directly in recruiting sales managers.
• Bring the team to its target performance level.
• Ultimately take full responsibility for sales management and meeting the company’s revenue targets.

The Head of Sales will work directly with the founders and will have significant autonomy in building the sales function.

What We Are Looking For

• 7–8+ years of sales experience.
• 3–4+ years in sales leadership roles.
• A strong B2C sales background.
• Sales experience in the Israeli market is essential.
• Direct experience working with Hebrew-speaking clients.
• Proven experience building or significantly restructuring a sales team.
• The ability to close deals personally, rather than only manage sales representatives.
• Experience recruiting, training, and developing a sales team.
• A strong understanding of sales funnels, conversion rates, customer acquisition cost, average deal value, and unit economics.
• The ability to turn your own successful sales practices into a repeatable system for the team.

Experience in real estate, investment products, financial services, or other complex, high-value B2C sales would be a significant advantage.

Languages

• Hebrew — full professional proficiency.
• Russian — fluent.
• English — working proficiency.

What We Offer

• Competitive compensation consisting of a fixed salary and a substantial performance-based component linked directly to sales results. The package will be discussed individually with successful candidates.
• High earning potential: the incentive structure allows you to significantly increase your income by meeting or exceeding sales targets.
• A high-impact role in which you will directly shape the commercial success of a new venture and determine how its sales function operates.
• The opportunity to build a sales operation from scratch, without inherited processes or limitations. You will set the standards and approaches yourself.
• A fast decision-making and testing cycle, allowing you to test ideas quickly and measure their impact.
• Direct collaboration with the founders and the opportunity to influence the venture’s commercial strategy.
• The opportunity to grow with the business, build your own team, and expand your responsibilities as the venture scales.

If you are interested in the opportunity to build the sales function of a new venture in the Israeli market from the ground up, please apply with your CV. In your cover letter, briefly describe your experience launching or building a sales team and working with B2C clients in Israel.

Contact: Natalia

Email: [email protected]

Telegram: @Kudriashova_IsraelAssist

WhatsApp: +972 52-5092188