Brand Manager

Cronos is an innovative global cannabinoid company committed to building disruptive intellectual property by advancing cannabis research, technology, and product development. With a passion to responsibly elevate the consumer experience, Cronos is building an iconic brand portfolio. Cronos’ diverse international brand portfolio includes Spinach®, PEACE NATURALS®, LITTM and Lord Jones®. For more information about Cronos and its brands, please visit: https://thecronosgroup.com/.

Cronos Israel is a Joint Venture established by Cronos Group and Kibbutz Gan Shmuel.

At Cronos Group, we hire talented people who thrive on solving difficult problems and give them the opportunity to hone new skills and approaches. If you want to play a part in shaping an innovative industry and help build a historically significant company, we want to meet you.

The Brand Manager is responsible for the day-to-day management of the Cronos IL brands assigned to them, bringing the brand strategy to life in the Israeli market through new product launches, marketing campaigns and in-market activations. Working closely with the Senior Brand Manager, the successful candidate contributes to the annual brand plans and owns their execution end-to-end – from concept, packaging and pricing inputs through to launch, point-of-sale materials and post-launch tracking.

The Brand Manager partners with Sales, Trade Marketing, R&D, Operations, Regulatory and external agencies to deliver plans on time and on budget, and uses consumer, market and sell-out data to track brand performance, generate insights and identify opportunities for growth.

This position is based out of Kibbutz Gan Shmuel (near Hadera).

What you’ll be doing:

• Own the commercialization process for new product launch projects from inception through launch, coordinating new vendors, equipment, and packaging
• Own the development of integrated new product launch campaigns with a focus on building awareness
• Develop POS and online resources for product launches with a focused attention to detail
• Partner with sales to develop customer sell-in presentations and new marketing materials for launches
• Collaborate with sales and retail partners to effectively execute commercial plans and to develop programing for key customers
• Support the development of activation initiatives and promotions and coordinate their execution
• Assist with trade/consumer publications
• Collaborate with cross functional teams (R&D, Supply Chain, Finance, QA, Operations, Design, etc.) to ensure strong business plans and execution
• Assist with building new vendor relationships
• Create launch plan revenue projections, on-going forecasting, and consumption reports based on POS data
• Track and report on A&P budgets

You’ll need to have:

• Bachelor’s degree, preferably in Business, Marketing or related subject matter, advanced degree is a plus
• 3+ years’ relevant brand/marketing experience; consumer goods experience an advantage
• Exposure to the commercialization process involving new product launches
• Experience with digital marketing tools and techniques
• Proficient in Microsoft Word, Excel, PowerPoint, and Outlook
• Ability to analyze consumer research and syndicated data/trends
• Familiarity with distribution channels and media marketing campaigns
• Self-starter and curious to explore new ways to drive the business forward
• Proactive in building working relationships with internal partners, agencies and vendors
• Team orientated with a successful track record based on executing cross-functional projects
• Excellent communication skills and comfortable working with multiple stakeholders in a matrix environment
• Ability to work independently and prioritize effectively in a lean team environment
• Ability to quickly assess a situation, using data and logic to make tactical decisions
• Think out-of-the box and drive creative solutions
• Comfortable interpreting key financial indicators to support business decisions and budget tracking
• Familiarity with product pricing, packaging and brand positioning
• Passion for the consumer with creative thinking and problem-solving skills
• Highly organized, with the ability to manage multiple priorities, work threads, and stakeholders
• B2B as well as B2C marketing experience – Strong advantage
• Strong project management and organizational skills, with attention to detail