Head of Digital Commerce

Loops Lab is a fast-growing consumer products company reinventing how kids experience and play with music. We create innovative physical products that combine music, technology, collectibles and hands-on play, and sell them across the US and international markets through leading retailers and our growing D2C channels. We’re a highly entrepreneurial team, moving fast, launching new products and building; the systems and commercial engine needed for our next stage of growth.

The Opportunity:

Loops Lab is looking for a highly hands-on, tech-savvy E-commerce Manager / Head of Digital Commerce to own and grow our global D2C business.

This is not a traditional e-commerce management role. We are looking for someone who lives at the intersection of commerce, technology, data, performance marketing and AI — someone who can both build the strategy and personally get into the systems, data and channels to make things happen.

The Position:

You will own Loops Lab’s digital revenue ecosystem end-to-end, with responsibility for performance, growth and optimization across all D2C channels.

You will manage and connect our commerce and acquisition ecosystem, including Shopify, Amazon, TikTok Shop, Google Ads, Meta Ads and additional marketplaces and digital channels.

You will be expected not only to manage these platforms, but to understand how they work together as one omnichannel revenue engine.

What You will own

• Full ownership of D2C revenue, performance and profitability across digital channels
• Shopify and the overall D2C customer journey
• Amazon marketplace performance and growth
• TikTok Shop and emerging commerce channels
• Google Ads, Meta Ads and performance marketing activity
• Omnichannel strategy, attribution and channel optimization
• Conversion rate optimization, merchandising, promotions and pricing
• Customer acquisition, retention, LTV, CAC and ROAS
• Forecasting, reporting and digital revenue planning
• Building dashboards and turning complex data into clear commercial decisions
• Connecting data across commerce, advertising, inventory, customer and operational systems
• Using AI and automation to improve workflows, analysis, campaign management, reporting and decision-making
• Identifying and implementing new tools, integrations and automations that allow the business to operate faster and smarter
• Working closely with Marketing, Creative, Sales, Product, Operations and Finance
  

We are looking for someone who is:

Highly hands-on. You don't just manage agencies or receive reports — you know how to get into the platforms yourself, diagnose problems, build solutions and optimize performance.

Commercially minded. You think in revenue, margin, conversion, CAC, ROAS, LTV and inventory — not simply traffic and campaigns.

Data-native. You are comfortable working with complex datasets, dashboards, attribution and multiple sources of truth, and can turn them into actionable decisions.

AI-native and automation-oriented. You actively use AI tools and automation in your work and constantly look for ways to eliminate manual processes, connect systems and improve performance.

Technologically curious. APIs, integrations, analytics tools, automation platforms and new commerce technologies excite rather than intimidate you.

Omnichannel by nature. You understand that Amazon, Shopify, TikTok Shop, paid media and marketplaces cannot be managed as isolated channels.

A builder. Loops Lab is a fast-moving company. We need someone who enjoys creating systems, testing, learning and building the infrastructure for scale.

Experience:

• Significant hands-on experience managing and scaling an e-commerce/D2C business
• Strong experience with Shopify
• Strong experience with Amazon Marketplace as a Seller
• Hands-on understanding of Google Ads and Meta Ads
• Experience with TikTok Shop and/or additional marketplaces is highly valuable
• Strong analytical capabilities and experience working with e-commerce and marketing data
• Proven experience using AI, automation and technology to improve commercial performance
• Experience managing multiple digital channels as an integrated business
• Experience in consumer products, retail, toys, lifestyle, fashion, beauty or another physical-product business, or the Gaming Industry is strongly preferred

What Success Looks Like

You become the owner of Loops Lab’s digital revenue engine.

You know where our digital revenue is coming from, what is driving or limiting growth, where we should invest the next dollar, what should be automated, and what needs to change to improve performance. Most importantly, you have the ability to personally turn those insights into action.