Marketing Director

RiverPool is building the future of AI-driven data analytics platforms. Our platform reimagines how companies interact with their data, making it smarter, faster, and dramatically simpler using cutting-edge AI and modern data infrastructure.

We're looking for a Marketing Director to build our marketing function from the ground up. This is a founding-level, hands-on role for someone who has grown and led growth and field marketing programs and has previously built a marketing department from zero to one—ideally with exposure to deep tech infrastructure and technical audiences.

You'll report to our VP of Business, and partner closely with our leadership team on RiverPool's positioning, brand, and go-to-market motion as we scale.

What You'll Lead

• Growth marketing programs (demand generation, pipeline, and campaigns) based on the GTM motion.
• Own field marketing end-to-end: industry events, conferences, meetups from leads, to logistics and tracking and measuring results of each field event. Partner with the VP of Business and our founders to align messaging, positioning, and go-to-market strategy.
• Lead marketing communications and brand: own and spread RiverPool’s voice, narrative, market positioning, and messaging.
• Own all PR, and external comms within the data infrastructure and AI space.
• Build and own RiverPool's marketing infrastructure from zero to one—strategy, tooling, sales enablements and processes.
• Lead the design, content and launch of RiverPool's brand-new website from the ground up, then own its ongoing evolution
• Stand up the initial marketing infrastructure: analytics, attribution, martech stack, and budget management.
• Prepare our out-of-Stealth process end to end.
  
  

• 8+ years of experience in demand generation and marketing communications, with real ownership of both.
• Experience in product marketing—translating product capabilities into positioning, messaging, and narrative for technical buyers
• Background working in or marketing to deep tech / infrastructure companies—comfortable with technical products and technical buyers.
• Proven track record building a marketing department or function from zero to one (e.g., as a founding marketing hire).
• Hands-on operator mindset: equally comfortable setting strategy and executing it in an early-stage environment.
• Experience running integrated campaigns across digital, content, and field/event channels.
• Excellent written and verbal communication skills, with the ability to translate technical concepts into a compelling narrative.
  
  

• Background at a data analytics, data engineering, or data infrastructure company—a huge plus.
• Experience marketing to data engineers, analytics engineers, or other technical enterprise buyers.
• Familiarity with AI/ML tooling or the modern data stack ecosystem.
• Experience operating in an early-stage (Seed–Series B) startup environment.