Content and Editorial Lead

Who We Are:

Outlook Amusements operates a leading B2C consumer marketplace through its flagship brand, California Psychics. For over 30 years, the company has been dedicated to connecting individuals with trusted, expert guidance. Through personalized psychic readings and life guidance delivered by top-rated professional advisors, we help people gain clarity, confidence, and direction at meaningful moments in their lives.

What We’re Looking For:

The Content & Editorial Lead will define the content vision, establish scalable processes, and ensure exceptional execution across channels, while remaining actively involved in content creation and editorial development. This individual will personally write, edit, and refine high-impact content while leading broader content initiatives that support business growth, customer engagement, brand awareness, and conversion.

Success in this role requires a rare combination of strategic thinking, exceptional writing skills, performance marketing expertise, editorial leadership, and the ability to lead complex content initiatives from concept through execution. The ideal candidate is equally comfortable developing a long-term content strategy, crafting a high-performing email campaign, writing a compelling script, or identifying new opportunities to improve content performance through data, technology, and innovation.

What You’ll Do:

Content Strategy & Leadership

• Own and lead the company’s content strategy across all channels, ensuring alignment with business objectives, customer needs, and brand positioning.
• Develop and maintain a cohesive content ecosystem, messaging architecture, editorial framework, and content roadmap.
• Establish content priorities and annual content plans that support acquisition, retention, engagement, conversion, and brand awareness goals.
• Translate business objectives, customer insights, and market trends into impactful content initiatives and campaigns.
• Identify and lead strategic content opportunities that strengthen brand differentiation and support growth objectives.

Content Development & Execution

• Serve as the company’s lead content strategist and editorial authority.
• Personally write, edit, and refine high-impact content across key business and marketing initiatives.
• Lead the development and execution of content across a wide variety of channels and formats, including:
• CRM communications (Email, SMS, Push Notifications)
• Website and landing pages
• Blog and editorial content
• SEO content
• Paid advertising campaigns
• Video scripts
• TV and radio commercials
• Product launches
• Social media content
• Marketing and sales collateral
• Brand storytelling initiatives
• Horoscopes and customer-facing editorial experiences
• Own the content strategy, editorial direction, and ongoing optimization of the company website and blog.
• Develop new content concepts and creative approaches that improve performance and strengthen brand affinity.
• Establish and maintain editorial standards that ensure quality, clarity, consistency, and effectiveness across all content.

Performance & Optimization

• Leverage customer insights, research, analytics, and market intelligence to inform content decisions.
• Define content KPIs and implement measurement frameworks to evaluate effectiveness.
• Partner with Analytics, CRM, and Growth Marketing teams to monitor performance and identify optimization opportunities.
• Lead testing initiatives and continuously improve content based on engagement, conversion, retention, and business outcomes.
• Use data-driven insights to refine messaging, content formats, and distribution strategies.

SEO & Organic Growth

• Own the company’s content-focused SEO strategy and roadmap.
• Serve as the primary stakeholder and partner for external SEO agencies.
• Collaborate with internal and external teams to improve organic visibility, search rankings, content discoverability, and website performance.
• Identify keyword opportunities, content gaps, and editorial initiatives that support long-term organic growth.

Cross-Functional Collaboration

• Partner closely with Brand, Creative, Growth, Product Marketing, Product, CRM, and UX teams to deliver integrated customer experiences and campaigns.
• Work with designers, video producers, marketing managers, and creative teams to bring content concepts to life.
• Ensure brand language, voice, messaging, and storytelling remain aligned across all customer touchpoints.
• Act as a content advisor and strategic partner to stakeholders throughout the organization.

Project & Resource Leadership

• Lead content initiatives across cross-functional stakeholders, agencies, freelancers, and external partners.
• Manage content production workflows while maintaining direct involvement in strategy, writing, and editing.
• Provide editorial direction, coaching, and feedback to ensure consistently high-quality output.
• Build scalable content processes that increase efficiency, quality, and speed of execution.

Innovation & AI Enablement

• Identify and implement AI-powered tools, content technologies, and workflow automation opportunities.
• Develop scalable content production systems that improve productivity while maintaining brand standards and creative excellence.
• Stay at the forefront of content marketing, AI, consumer behavior, and emerging technologies.
• Champion new ways of working that enable smarter, faster, and more effective content creation.

What You’ll Need to be Successful:

• 8+ years of experience in content strategy, editorial strategy, content marketing leadership, brand storytelling, or related strategic content roles.
• Proven experience developing, executing, and optimizing integrated content strategies for consumer-facing (B2C) brands targeting the U.S. market.
• Demonstrated track record of creating content programs that drive measurable business results, including acquisition, engagement, conversion, retention, and brand growth.
• Exceptional writing, editing, messaging, and storytelling skills with the ability to adapt tone and style across channels and audiences.
• Proven ability to lead content strategy while remaining actively involved in hands-on content creation and editorial development.
• Experience developing content across CRM, web, blogs, SEO, paid media, video, product marketing, and brand campaigns.
• Strong understanding of content performance measurement, customer insights, testing methodologies, and optimization frameworks.
• Deep knowledge of SEO strategy and experience owning SEO initiatives in partnership with external agencies.
• Experience leading complex cross-functional projects and managing freelancers, agencies, and external resources.

Working Conditions:

• Continuous work on a personal computer.
• Ability to work from home including stable internet connection.
• Ability to commute to Petach Tikva twice per week.
• Occasional international travel to headquarter office in Los Angeles.

Outlook Amusements Inc. is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, sexual orientation, or any other characteristic protected by applicable state or federal civil rights laws.