Brand Manager

Role Description:

• Strategic Marketing Planning: Responsible for developing and executing the annual marketing work plan within the designated scope.
• Campaign Management: Leading marketing campaigns from ideation through implementation and performance measurement.
• Brand Leadership: Managing and driving brand activities to increase awareness and deepen engagement with Leket Israel.
• Team Management: Directing the Marketing Coordinator, providing professional guidance, and prioritizing tasks.
• Cross-Functional Collaboration: Leading work processes with digital, social media, PR, graphic design, content, vendors, and partners.
• Strategic Partnerships: Managing collaborations with corporate companies, organizations, influencers, and strategic partners.
• Fundraising Support: Providing professional support for local fundraising initiatives and ongoing marketing solutions for the department.
• Analytics & Optimization: Analyzing performance, deriving actionable insights, and driving continuous improvement in marketing activities.
• Project Management: Managing multiple projects simultaneously while adhering to timelines and budgets.

Qualifications:

• Education: Relevant academic degree - Mandatory.
• Experience: 3-4 years of experience as a Brand Manager / Marcom Manager (Experience in a non-profit/social organization - an advantage).
• Copywriting & Content Creation: Proven experience in marketing and promotional writing (presentations, landing pages, newsletters, social posts, etc.).
• External Interface Management: Significant experience working with external agencies (digital, PR, production) and managing partnerships.
• Campaign Execution: Strong background in managing 360° marketing campaigns (online & offline) from brief to measurement.
• Stakeholder Management: Demonstrated experience working with multiple cross-functional stakeholders and leading complex projects.
• Vendor Management: Proven track record in managing vendors and strategic partners.
• Event Management: Experience in leading marketing events or conferences – an advantage.