Brand Manager

Job Title: Brand Manager – Automotive

Location: Holon, Israel

Employment Type: Full-time

Seniority Level: Mid-Senior level

About Us:

We are a wholly-owned subsidiary established in Israel by a top-tier leading Chinese automotive manufacturer. Our mission is to empower the long-term growth and market presence of our vehicle brands in Israel through our "In Israel, For Israel" deep localization strategy.

About the Role:

We are seeking a dynamic and strategic Brand Manager to lead our localized marketing campaigns, brand building, and PR initiatives in Israel. You will play a pivotal role in driving brand awareness, executing impactful product launches, and establishing strong relationships with local media and partners.

Key Responsibilities:

• Brand Strategy & Planning: Develop and execute annual brand strategies and integrated marketing communications (IMC) tailored to the Israeli market to boost brand awareness and market share.
• Marketing Campaigns & Events: Plan and lead online/offline marketing activities, product launches, media test drives, and brand experience events within budget.
• Market & Consumer Insights: Conduct in-depth analysis of Israeli automotive market trends, competitor strategies, and consumer behaviors to inform product positioning and localized marketing.
• PR & Partnerships: Build and manage relationships with local PR agencies, media outlets, and brand partners. Drive PR initiatives, sponsorship programs, and CSR projects to enhance corporate image.
• Channel Enablement: Collaborate closely with sales teams and local dealer networks, providing marketing collateral, brand guidelines, and training support.
• Budget & ROI Management: Manage marketing budgets, continuously tracking and evaluating campaign ROI using key KPIs.

Qualifications:

• Education: Bachelor's degree or higher in Marketing, Business Administration, Communications, or related fields.
• Experience: Minimum 5 years of brand management or integrated marketing experience in Israel (Automotive, Consumer Electronics, or Premium FMCG experience preferred). Experience launching new brands is a strong plus.
• Knowledge & Skills: Strong expertise in brand positioning, PR, project management, and budget control. Excellent agency management and cross-functional leadership skills.
• Languages: Fluency in both Hebrew and English is mandatory. (Knowledge of Arabic or Russian is a plus).
• Other: Deep understanding of Israeli culture, business environment, and local media landscape.

What We Offer:

• Competitive compensation and benefits package.
• High-visibility role driving regional strategy for a global automotive player.