Vice President Marketing

VP Marketing| B2B SaaS | Enterprise

One of our clients, a fast-growing technology startup, is looking to hire a VP Marketing to lead its global marketing strategy and build a scalable, measurable growth engine.

The company develops a B2B SaaS platform designed for enterprise customers, helping organizations improve and streamline key business processes through its technology. Operating in a global enterprise environment, the company is focused on continued growth and scaling its go-to-market organization.

About the Role

This is a key executive leadership position with end-to-end ownership of Demand Generation, Web & Digital, Marketing Operations, and the SDR organization.

The VP Marketing will be responsible for developing the company’s global marketing strategy, generating high-quality enterprise pipeline, and building the marketing infrastructure, processes, and teams required to support ambitious revenue goals.

The position requires a combination of strategic leadership, strong people management, data-driven decision-making, and hands-on execution in a dynamic startup environment.

Responsibilities

• Develop and execute the global marketing strategy in alignment with the company’s business and revenue objectives.
• Build and lead a scalable Demand Generation engine focused on generating qualified enterprise pipeline.
• Own the marketing funnel from demand creation and lead generation through MQLs, SQLs, opportunities, marketing-sourced pipeline, and revenue contribution.
• Lead the company’s Web and digital strategy, including website performance, SEO, conversion optimization, content, and user experience.
• Plan and execute multi-channel campaigns across paid acquisition, ABM, content, events, webinars, partnerships, and outbound channels.
• Own Marketing Operations, including processes, automation, CRM, marketing automation platforms, lead scoring, attribution, reporting, and dashboards.
• Build and manage the SDR organization, including outbound strategy, targets, processes, playbooks, tools, and performance metrics.
• Create strong alignment between Marketing, SDR, and Sales to improve lead quality, conversion rates, pipeline velocity, and overall revenue contribution.
• Manage the marketing budget, resource allocation, performance forecasting, and ROI.
• Recruit, lead, mentor, and develop a multidisciplinary marketing organization as the company scales.
• Partner closely with Sales, Product, Customer Success, and the executive leadership team to refine positioning, identify market opportunities, and support the overall go-to-market strategy.
• Present marketing performance, forecasts, business insights, and strategic recommendations to the executive team and board.

Requirements

• Proven experience in a senior marketing leadership role within a B2B SaaS company, such as VP Marketing in a startup, Director of Growth, Marketing Director, or Head of Marketing.
• Proven experience marketing to enterprise customers and supporting complex, long sales cycles.
• Deep expertise in Demand Generation and building measurable, revenue-oriented pipeline engines.
• Hands-on experience leading Web and digital marketing initiatives, including conversion optimization and website performance.
• Strong experience with Marketing Operations, CRM systems, marketing automation, attribution, and funnel analytics.
• Experience building or managing an SDR/BDR organization and outbound programs.
• Proven experience managing managers and multidisciplinary teams across areas such as Demand Generation, Digital, Marketing Operations, and SDR.
• Strong command of SaaS and marketing metrics, including CAC, CPL, MQL-to-SQL, SQL-to-Opportunity, pipeline coverage, marketing-sourced pipeline, and revenue.
• Highly analytical mindset with the ability to translate data into clear business decisions and actionable plans.
• Strong combination of strategic thinking and hands-on execution.
• Excellent English communication and presentation skills.

Preferred Qualifications

• Experience building or scaling a marketing organization during a high-growth stage.
• Experience with Account-Based Marketing (ABM) and global enterprise markets.
• Experience working with Salesforce, HubSpot, marketing automation platforms, and BI tools.
• Previous experience in a globally focused startup environment.

Company location: Tel Aviv (hybrid mode)

Number of employees: 70

Marketing department size: 7-10 team members.