Team Lead Creative Strategist JB-5329

• Join our fast growing DTC brand and lead the creative strategy behind high performing paid social campaigns.

• This role combines consumer psychology, performance marketing, creative production, and team leadership to drive customer acquisition and revenue growth.

• Responsibilities

• Lead and mentor a creative production team, including video editors, designers, copywriters, and content creators.

• Develop winning creative concepts, messaging angles, hooks, and campaign strategies for Meta, TikTok, YouTube, and other paid social channels.

• Turn consumer insights and marketing data into high converting creative campaigns.

• Build creative testing frameworks and continuously generate new concepts based on performance insights.

• Analyze creative performance using metrics such as CTR, CVR, CPA, ROAS, Hook Rate, and Hold Rate.

• Write creative briefs, scripts, and performance focused copy, while collaborating with internal teams and external creators.

• Optimize creative workflows, manage production priorities, and ensure timely delivery of high volume creative assets.

• 3+ years of experience in Creative Strategy, Performance Creative, Growth Marketing, or a DTC marketing role.

• Experience leading creative teams, production teams, or freelancers.

• Proven success creating high performing paid social campaigns.

• Strong understanding of Meta, TikTok, YouTube, and short form video.

• Knowledge of direct response marketing, consumer psychology, and creative testing methodologies.

• Experience writing creative briefs, ad scripts, hooks, and performance copy.

• Strong analytical, communication, storytelling, and project management skills