Vendor and Customer Growth & Sales Lead

Company: The Good Flea

Location: Nairobi, Kenya- In Office

Schedule: Full-time, 5–6 days per week

Salary: Starting KES 40,000 per month

The Good Flea is a fashion-first cultural market We bring together independent designers, vintage sellers, makers, artists and culturally relevant small businesses in one highly visible weekend destination.

We are looking for a commercially driven Vendor Growth & Sales Lead to manage the complete vendor-acquisition funnel—from creating Meta advertising campaigns and generating qualified leads to following up, closing paid bookings and retaining successful vendors.

This is a target-driven growth and sales position. The successful candidate must understand both digital lead generation and direct sales conversion.

• Set up, launch and manage vendor-acquisition campaigns through Meta Ads Manager
• Select appropriate campaign objectives, audiences, placements, budgets and geographic targeting
• Create campaigns using lead forms, landing pages, Instagram messages and WhatsApp
• Build prospecting, lookalike and retargeting audiences
• Retarget people who viewed advertisements, engaged with content, visited the website or started but did not complete an application
• Work with the creative team to develop effective advertisements, messaging and calls to action
• Test different creative assets, audiences, offers and campaign messages
• Monitor cost per lead, lead quality, response rate, conversion rate and return on advertising spend
• Identify which campaigns produce qualified vendors—not merely inexpensive leads
• Ensure Meta leads are transferred promptly into the CRM and contacted quickly
• Improve campaigns based on sales outcomes and reasons prospects fail to book
• Research and identify additional qualified vendors through online directories, competitor markets, referrals and outbound prospecting

• Contact vendor leads through phone calls, WhatsApp, email, Instagram and other appropriate channels
• Respond quickly and professionally to all incoming vendor inquiries
• Clearly explain The Good Flea’s location, audience, pricing, booth options and booking process
• Build trust with prospective vendors and identify their needs, concerns and level of buying intent
• Handle objections relating to price, market traffic, profitability, participation requirements and the risk of joining a new market
• Follow up consistently until each qualified prospect makes a clear decision
• Convert qualified leads into paid vendor bookings
• Follow up on incomplete applications, unpaid reservations and abandoned bookings
• Reactivate previous applicants, former vendors and leads who did not complete payment
• Encourage successful vendors to make repeat, monthly and seasonal bookings
• Meet weekly and monthly vendor-booking and revenue targets

• Maintain accurate CRM records for every lead
• Record all calls, messages, objections, promises, payments and booking information
• Ensure every active lead has a clearly recorded next action and follow-up date
• Organize leads by pipeline stage, priority, source and likelihood of conversion
• Prevent qualified leads from being forgotten or left without follow-up
• Track the complete vendor journey from advertisement through inquiry, payment, onboarding and repeat booking
• Report weekly on ad spend, leads, lead quality, sales activity, conversions, payments, vendor revenue and lost-sale reasons
• Identify where leads are dropping out and recommend improvements to advertising, offers, scripts and follow-up systems

• Number and quality of vendor leads generated
• Cost per qualified lead
• Speed of response to new inquiries
• Accuracy and completeness of CRM records
• Number of sales calls and follow-ups completed
• Lead-to-booking conversion rate
• Number and value of paid vendor bookings
• Return on advertising spend
• Vendor repeat-booking and retention rates
• Achievement of weekly and monthly vendor-revenue targets

• Has practical experience setting up and managing campaigns through Meta Ads Manager
• Understands Meta lead forms, messaging campaigns, audience targeting, retargeting and campaign optimization
• Can distinguish between vanity metrics and advertisements that produce paying customers
• Has strong sales, persuasion and conversion skills
• Is confident asking for payment and closing business
• Is persistent and comfortable following up multiple times
• Has strong CRM discipline and can manage a high volume of leads
• Understands sales funnels, pipeline stages and conversion reporting
• Communicates professionally in spoken and written English
• Is confident speaking by phone with US-based business owners
• Can build trust quickly without sounding overly scripted or aggressive
• Can identify buying intent and prioritize the most promising leads
• Handles objections confidently and professionally
• Has good commercial and visual judgment when evaluating potential vendors
• Is analytical, resourceful and comfortable working with targets
• Works with urgency and takes ownership of results
• Can explain why a campaign or sales process is underperforming and recommend a solution
• Is emotionally resilient and remains motivated when prospects decline or fail to respond
• Is available to work hours that overlap with the New York time zone
• Is available full-time, 5–6 days per week, including selected weekends

Previous experience in Meta advertising, digital sales, telesales, business development, customer acquisition, fashion, retail, events or market-vendor recruitment is strongly preferred.

Applicants will be required to indicate previous meta account management experience.