Marketing Lead

Marketing Lead — iTutor

Company: iTutor, operated by Astronova Technologies Ltd.
Location: Trinidad & Tobago
Employment Type: Full-Time
Reports to: Founder & CEO

About iTutor

iTutor is building the Caribbean’s tutoring marketplace — connecting students and parents with great teachers while giving educators the technology, tools and distribution they need to grow.

Our mission is simple: every Caribbean student should have access to a great teacher.

We’re starting in Trinidad & Tobago and building for the wider Caribbean.

We are looking for a Marketing Lead who can help us turn that mission into a brand people know, trust and use.

The Role

This is not a role for someone who simply wants to manage social media.

We are looking for someone who wants to build growth.

As Marketing Lead, you will own the execution of iTutor’s marketing and distribution strategy across students, parents, teachers, creators, schools, digital channels and real-world activations.

You’ll work directly with the Founder & CEO and alongside our wider communications resources, but you will be expected to take ownership, move quickly and turn ideas into measurable results.

Your job is to make iTutor impossible to ignore — and convert that attention into registrations, class bookings and revenue.

What You’ll Own

Growth & User Acquisition

- Build and execute campaigns to acquire students, parents and teachers.
- Develop acquisition funnels that move users from awareness → registration → class discovery → paid booking.
- Identify, test and scale new distribution channels.
- Own campaign performance across organic, paid, referral, creator and offline channels.
- Continuously improve conversion rates and customer acquisition cost.

Campaigns & Activations

- Take major iTutor campaigns from idea to execution.
- Build campaign calendars, timelines, budgets and distribution plans.
- Coordinate school activations, community initiatives, creator campaigns and events.
- Ensure campaigns are executed on time and measured against clear commercial outcomes.
- Develop campaigns around school terms, examinations and other key moments in the education calendar.

Content & Brand

- Build a content engine capable of producing consistent, relevant and highly shareable content.
- Turn iTutor teachers, students and the company itself into sources of great content.
- Coordinate videos, teacher features, short-form content, campaign creatives and promotional material.
- Maintain a strong and consistent iTutor brand across platforms.
- Experiment aggressively with new formats, trends and creative ideas.

Teacher Marketing & Distribution

- Help teachers successfully launch and grow their classes on iTutor.
- Develop teacher-led marketing campaigns, profiles, videos and promotional assets.
- Create systems that encourage teachers to bring their existing students and networks onto the platform.
- Work with teachers to promote their classes both through iTutor and their own audiences.
- Identify and promote high-potential classes across the marketplace.

Creators, Partnerships & Schools

- Build relationships with creators and ambassadors who can introduce iTutor to students and parents.
- Develop performance-based creator and referral campaigns.
- Build partnerships with schools, education organisations and relevant brands.
- Identify opportunities for iTutor to show up physically in schools and communities.

Performance Marketing

- Manage paid advertising and retargeting campaigns.
- Test audiences, creatives, hooks, offers and landing experiences.
- Track CAC, conversion and return on marketing spend rather than optimising solely for views or engagement.
- Work with the product team where product changes could materially improve conversion.

Analytics & Reporting

You should always know what is working, what isn’t and why.

Own weekly reporting covering metrics such as:

- Student and parent registrations
- Qualified leads
- Paid class bookings
- Lead-to-paid conversion
- Customer acquisition cost
- Campaign ROI
- Referral acquisition
- Creator performance
- Teacher activation
- Active classes receiving bookings
- Content performance
- Retention and revenue attributable to marketing

We care about attention — but commercial performance matters more.

What Success Looks Like

Within this role, we expect you to build a marketing operation capable of consistently generating:

- A growing pipeline of qualified parents and students
- Increasing paid class registrations
- Lower and increasingly predictable customer acquisition costs
- Strong teacher participation in iTutor's distribution engine
- Consistent high-quality content and campaigns
- Successful creator and school partnerships
- Clear attribution between marketing activity and revenue
- A recognisable Caribbean education brand

You should be able to walk into a meeting every week and clearly explain:

What did we do?
What happened?
What did we learn?
What are we doing next?

Who We’re Looking For

You may be a good fit if you:

- Are highly creative but equally comfortable with numbers.
- Understand social media, content and digital culture.
- Understand that marketing ultimately needs to drive a business result.
- Move quickly and don't require large teams or excessive processes to execute.
- Can manage several campaigns and stakeholders simultaneously.
- Are comfortable speaking with teachers, creators, students, parents and partners.
- Can take an idea from a conversation and turn it into a real campaign.
- Obsess over why something worked — or why it didn't.
- Are willing to experiment, fail quickly, learn and improve.
- Want significant ownership inside a fast-moving startup.

Experience in growth marketing, digital marketing, social media, advertising, content, partnerships or brand building is highly valuable.

Startup experience is a plus, but bias toward action, creativity and measurable results matter more than having the perfect résumé.

Why iTutor?

You will have the opportunity to help build one of the Caribbean’s next major technology and education brands from the ground up.

This is an opportunity to do more than maintain an existing marketing department.

You’ll help build the machine.

If you want ownership, speed, creativity and the chance to build something that can genuinely change education across the Caribbean, we want to hear from you.