PPC & Performance Marketing Manager

PPC & Performance Marketing Manager
Who We Are

KUNI is a young and dynamic Israeli fragrance technology company, combining technology, design, and lifestyle to transform the way people experience scent in their personal spaces.

Our smart scent diffusers are controlled through the KUNI app, giving users the ability to control when, where, and how intensely fragrances are diffused, and create a personalized atmosphere for different moods, moments, and occasions.

We’re a fast-growing company in an exciting stage of expansion, with a young, creative, and fast-paced work environment. We’re looking for great people who want to grow, make an impact, and be part of our journey.

We’re looking for an experienced PPC & Performance Marketing Manager to lead and manage KUNI’s paid media activity across Meta Ads and Google Ads.

This is a hands-on role for someone who goes beyond campaign setup and optimization. We’re looking for someone who understands marketing, e-commerce, customer behavior, and business, knows how to analyze data, identify opportunities and challenges, and take full ownership of performance from strategy to execution.

This is not just a campaign management role. We’re looking for someone who can connect media performance with creative, customer behavior, conversion, and overall business results.

Manage and optimize paid media campaigns across Meta Ads and Google Ads

Build and execute a performance marketing strategy aligned with business and marketing objectives

Develop campaign structures, audiences, acquisition funnels, remarketing strategies, and customer segmentation

Manage and allocate budgets across platforms and campaigns

Continuously optimize ROAS, CPA, CAC, MER, and conversion rates

Analyze performance and turn data into clear, actionable insights and recommendations

Work with GA4, Google Tag Manager, Meta Pixel, and Conversion API to ensure accurate measurement and tracking

Identify and resolve gaps in tracking, attribution, and measurement

Build, test, and optimize acquisition and remarketing audiences

Run A/B tests across creatives, audiences, messaging, offers, and landing pages

Identify winning creatives and provide insights and briefs to the marketing and creative teams

Analyze the entire customer journey and conversion funnel, not just platform-reported results

Analyze new vs. returning customer performance and understand the true profitability of paid media activity

Identify new acquisition opportunities and stay up to date with platform developments, tools, and best practices

Create clear performance reports that explain what happened, why it happened, and what we should do next

Work closely with the marketing, creative, and e-commerce teams to continuously improve performance and support broader growth objectives

Proven hands-on experience managing significant budgets across Meta Ads and Google Ads

Strong experience in e-commerce, with experience in consumer, lifestyle, or technology brands considered an advantage

Advanced knowledge of Google Ads, including Search, Shopping, Performance Max, and other relevant campaign types

Strong command of Meta Ads Manager

Deep understanding of performance marketing, acquisition, remarketing, funnels, and the customer journey

Strong analytical skills and a data-driven mindset

Solid understanding of GA4, tracking, attribution, and measurement

Experience with conversion optimization, A/B testing, landing pages, and audience segmentation

A strong business and marketing mindset that goes beyond the technical side of PPC

Ability to identify problems and proactively bring solutions and recommendations

Clear communication skills and the ability to collaborate effectively with marketing, creative, and e-commerce teams

Independent, proactive, highly responsible, organized, and detail-oriented

Comfortable working in a fast-paced, dynamic environment

We’re looking for someone who lives and breathes Performance, but thinks Marketing, combining analytical skills, strategic thinking, creative understanding, and a strong business mindset.