Amazon PPC

Company Description SalesFortuna is an advanced Amazon PPC automation platform built for manufacturers, private-label sellers, and growing eCommerce brands. Developed by a cross-functional team of experts, the platform turns complex, time-consuming ad management into a streamlined, results-driven system powered by a proprietary three-stage algorithm. It offers automated keyword and placement optimization, isolates underperforming listings, and includes a “Boost” function to launch new products quickly. Flexible special-period settings help teams control ad performance during unusual traffic spikes, while an advanced alert system continuously monitors listings, pricing, Buy Box status, and conversion rates. SalesFortuna is focused on helping brands scale efficiently by combining automation, data-driven insights, and practical tools for day-to-day PPC management.
Role Description This is a full-time, on-site Amazon PPC role based in Tel Aviv-Yafo. The Amazon PPC Specialist will manage and optimize Amazon advertising campaigns for a variety of brands using SalesFortuna’s platform and additional analytical tools. Day-to-day tasks include building and structuring campaigns, conducting keyword research, adjusting bids, monitoring performance, and implementing optimization strategies aligned with client goals. The role involves analyzing reports, identifying trends, testing new approaches, and collaborating with account managers and product teams to improve ad performance and return on ad spend. The specialist will also contribute to best practices, document processes, and provide clear, data-backed recommendations to internal stakeholders and clients.
Qualifications

• Solid experience with Amazon PPC campaign creation, bid optimization, and keyword research, ideally within eCommerce or marketplace environments.
• Strong analytical skills with proficiency in interpreting performance metrics (ACOS, ROAS, CTR, CVR) and using Excel or similar tools for data analysis.
• Understanding of digital marketing fundamentals, including funnel stages, audience targeting, and conversion rate optimization.
• Ability to work with automation platforms or ad-tech tools, with openness to learning proprietary systems and algorithms.
• Clear written and verbal communication skills in English; ability to present findings and recommendations in a structured, concise manner.
• Detail-oriented mindset, strong organizational skills, and capability to manage multiple campaigns and priorities simultaneously.
• Comfort working on-site in a collaborative environment, partnering closely with marketing, product, and client-facing teams.
• Bachelor’s degree in Marketing, Business, Economics, or a related field, or equivalent practical experience in performance marketing.
• Experience with Amazon Seller Central or Vendor Central and familiarity with eCommerce KPIs is highly beneficial.