Performance Growth Manager

We're looking for a Performance Growth Manager to join our journey! 🚀

We are one of Israel's fastest-growing travel-tech companies, building the next generation of digital travel experiences.

We're bringing our performance marketing in-house and looking for someone exceptional to build and operate our digital growth engine.

This is not a traditional media buying role.

You'll own how we invest our marketing budget across Google, Meta and future acquisition channels, continuously improving performance through experimentation, data and AI.

You'll work closely with Marketing, Product and our Data & AI team, while leveraging our in-house growth platform built around first-party data, AI, experimentation and attribution. Together, we're building one of the most advanced growth operating systems in the industry, designed to make every marketing decision measurable, explainable and continuously improving.

If you're excited about scaling digital businesses, running experiments, challenging assumptions and using data to drive profitable growth, we'd love to meet you.

What you'll do:

Own our paid acquisition channels - manage and continuously optimize Google Ads, Meta Ads, TikTok and future acquisition platforms with full ownership over campaign performance.

Drive profitable growth - allocate marketing budgets based on business impact, continuously balancing growth, efficiency and long-term customer value.

Run continuous experiments - develop hypotheses, launch structured experiments, measure results and quickly scale successful initiatives.

Leverage AI every day - use AI to improve campaign analysis, creative generation, audience research, workflow automation and decision making.

Optimize the entire funnel - work beyond campaigns, collaborating on landing pages, user journeys, creatives and conversion optimization.

Build marketing playbooks - document learnings, create repeatable frameworks and help establish best practices across the company.

What you should bring:

• 5+ years of hands-on experience managing large-scale Google Ads and Meta Ads accounts.
• A strong experimentation mindset - you think scientifically, test constantly and let data guide decisions.
• Deep understanding of performance marketing, campaign structure, bidding strategies, audiences and creative testing.
• Strong analytical skills and confidence working with data.
• Experience collaborating with designers, product managers and engineers.
• A business mindset - you optimize for profitable growth, not vanity metrics.
• High ownership and the ability to work independently in a fast-moving environment.

Nice to have:

• Experience in travel-tech, e-commerce, marketplaces or other high-volume consumer products.
• Experience working with BigQuery, SQL or modern analytics platforms.
• Experience with GA4, server-side tracking and attribution.
• Experience using AI tools as part of your daily workflow.
• Experience bringing performance marketing in-house.
• Understanding of incrementally testing and attribution modeling.

Success in this role:

After your first year:

• Performance marketing is fully managed in-house.
• Every major marketing decision is backed by data.
• Experimentation becomes part of the team's daily workflow.
• Marketing budgets are allocated based on profit and long-term value - not just ROAS.
• Growth OS becomes the primary platform for decision-making.
• You've built a repeatable, scalable growth engine that continuously improves over time.

You'll probably enjoy this role if...

• You love finding the next growth opportunity.
• You enjoy turning data into action.
• You question assumptions instead of accepting them.
• You care more about business outcomes than dashboards.
• You believe every campaign can be improved.
• You get excited when an experiment proves you wrong - because it means you've learned something new.