Entry-level Marketing & Lead Generation Specialist

We are looking for a Junior Marketing & Lead Generation Specialist to join our global Marketing team and support Calculum’s marketing and business development activities.

This is an entry-level opportunity for someone who wants to build a career in B2B technology marketing, gain hands-on experience across marketing and lead generation, and grow within an international technology company.

We work in small teams and share common goals with no need for silos or hierarchy. Our strength comes from diversity of talent, cultures, and personalities. We believe that inspired employees create successful customers. We’re passionate about thinking big, moving fast, and delivering results.

We love people who challenge the status quo. That’s what we do for our customers. Calculum is a science-driven, AI-powered supply chain analytics company helping global organizations optimize payment terms, unlock working capital, and improve cash flow through data-driven intelligence.

Our company culture is grounded in innovation, collaboration, and continuous learning, and we are always looking for ambitious and curious people to join the Calculum team.

About the Role

The Junior Marketing & Lead Generation Specialist will work closely with the Marketing team across two core areas: marketing execution and lead generation.

You will support ongoing marketing activities including campaigns, content, newsletters, events, sales materials, and cross-functional projects, while also helping build and execute targeted lead generation campaigns.

This is a broad B2B marketing role for someone at the beginning of their career who is motivated to learn, comfortable with technology, and interested in understanding how marketing contributes to pipeline, customer engagement, positioning, and business growth.

Education Desired

Bachelor’s degree in Marketing, Business, Communications, Finance, Economics, or a similar business-related field.

Responsibilities

Marketing

• Support the creation and execution of B2B marketing campaigns, newsletters, content, reports, and other communications
• Build and manage email campaigns and marketing workflows in HubSpot
• Support the development of sales and marketing collateral, presentations, reports, and branded materials
• Assist with conferences, webinars, events, and other company initiatives from planning through execution and follow-up
• Collaborate with Product, Sales, and Customer Success on marketing and customer engagement projects
• Use AI tools, particularly Claude, to support content development, improve workflows, and streamline recurring marketing processes

Lead Generation

• Research target companies and decision-makers aligned with Calculum’s ideal customer profile
• Build, segment, clean, and maintain prospect and contact lists using HubSpot, Apollo, and other lead generation tools
• Develop and test outreach messaging, email templates, sequences, and campaigns for different audiences
• Execute outbound lead generation campaigns in collaboration with Marketing and Sales
• Monitor campaign performance and analyze engagement, response, conversion, and lead quality to continuously improve targeting and results

Skills & Qualifications

• Exceptional English communication skills, both written and spoken, are required. Calculum is a global company and all internal and external communication is conducted in English
• Bachelor’s degree in Marketing, Business, Communications, Finance, Economics, or a related field
• Strong interest in B2B technology, fintech, working capital, procurement, or the broader financial and supply chain ecosystem
• Strong writing and editing skills with the ability to communicate clearly and professionally
• Strong working knowledge of AI tools, particularly Claude, and an interest in using AI to improve marketing processes
• Analytical and commercially minded, with an interest in how marketing contributes to leads, pipeline, and business growth
• Highly organized, proactive, detail-oriented, and comfortable managing multiple priorities in a fast-moving startup environment
• Experience with HubSpot, Apollo, CRM systems, marketing automation, email marketing, or lead generation is a strong advantage
• Experience with Canva, Figma, or other marketing and design tools is an advantage
• Previous internship, student position, freelance work, or entry-level experience in B2B marketing, SaaS, fintech, or lead generation is preferred but not required

What You Can Expect

A career at Calculum is more than just a job. It is an opportunity to learn how a global B2B technology company builds its market presence, generates demand, supports its customers, and grows.

• At Calculum, we offer you: Hands-on exposure to multiple areas of B2B marketing and growth
• The opportunity to work closely with Marketing, Sales, Product, and Customer Success
• Exposure to international markets, enterprise customers, and senior decision-makers
• Continuous learning and professional development
• A fast-moving, international startup environment
• A collaborative and team-oriented culture
• Real responsibility from the beginning, with opportunities to take greater ownership and grow within the company