Manager of Marketing, Strategy & Relations — Music Platform

Company Description

ROVR is a music platform offering 24/7, interruption-free listening, curated by a global roster of expert selectors. Focused on mindful, anti-algorithmic music curation, ROVR allows listeners to discover new tracks, shows, and curators through real-time track information and personalized favorites. Users can explore handpicked “moods” and dive into an extensive Archive Library filled with rare and unique selections. Available via a free app, ROVR is reinventing radio by delivering time-zoned, human-curated music experiences.

WE’RE HIRING:

Manager of Marketing, Strategy & Relations — Music Platform

We’re looking for a Manager of Marketing, Strategy & Relations to join ROVR — someone who combines strategic thinking, hands-on digital experience, strong cultural understanding, and the ability to build meaningful relationships and partnerships.

This is a key role focused on growing ROVR’s reach while protecting what makes the platform unique. We’re looking for someone who understands how to expand an independent, culture-led brand without simply following mainstream marketing formulas or trends.

SCOPE OF WORK

MARKETING + GROWTH STRATEGY

Develop and execute strategies to increase ROVR’s reach and awareness, translating our philosophy and identity into sustainable growth across different platforms and audiences.

MULTI-PLATFORM GROWTH

Lead and develop our presence across Instagram, TikTok, Reddit, YouTube and other relevant platforms, understanding that each requires its own approach, audience and language.

BRAND + CULTURAL RELATIONS

Build and maintain relationships with brands, magazines, media, cultural organisations and creative partners that naturally align with ROVR’s philosophy and audience.

PARTNERSHIPS + SPONSORSHIP

Identify, approach and secure relevant sponsors and partners for ROVR’s events and other projects — always prioritising partnerships that make sense culturally for the brand.

CROSS-TEAM COORDINATION

Work closely with our marketing, creative, music, production and management teams, as well as external brands, partners and creatives, to turn strategy into execution.

SKILLS + EXPERIENCE

APP + TECH STARTUP EXPERIENCE

Proven professional experience working within an app-based tech startup, with a strong understanding of the pace, flexibility and changing priorities that come with a growing company.

MUSIC, STYLE + CULTURE

A strong music culture and genuine understanding of the wider worlds surrounding it — including

 fashion, art, design, nightlife, media and beyond.

CULTURAL NETWORK

Existing relationships with brands, magazines, media and cultural partners that are relevant to ROVR’s world and philosophy.

STRATEGIC + HANDS-ON

Able to think strategically while also being comfortable getting involved in execution. This is not a role for someone who only delegates.

FAST

Works quickly, anticipates decisions and requirements ahead of time, sets clear deadlines, and knows how to keep projects moving.

ADAPTABLE + HARD-WORKING

Comfortable in a fast-moving environment where priorities can change quickly and new opportunities can emerge at short notice.

RELATIONSHIP-DRIVEN

A natural communicator who is comfortable working across different teams, personalities, brands and creative environments.

Above all, we’re looking for someone who understands how to grow ROVR without diluting ROVR, combining strategic ambition with a genuine understanding of music, culture and the philosophy behind the platform.

Interested?

Send us a short introduction, your CV, and examples of relevant work, projects or partnerships.