Product Marketing (Growth)

WellyBox is a fast-growing AI-powered financial operations platform, trusted by over 100,000 businesses worldwide and growing 400% year over year.

We’re building the financial back office for small businesses - automating the repetitive bookkeeping and administrative work that traditionally takes hours of manual effort. WellyBox uses AI to collect and understand financial documents, organize business expenses, prepare data for accounting, and streamline the workflows between businesses and their accountants.

Our mission is to make financial administration radically simpler, more automated, and more intelligent for millions of small businesses globally.

About the role

WellyBox is looking for an experienced Product Marketing (Growth) professional to own how we turn user interest into product adoption and revenue.

We acquire users at scale, primarily through paid acquisition. Your role is to understand what brings users to WellyBox, what they expect when they arrive, and how we create the strongest possible journey from first click to first payment.

You’ll work across landing pages, quizzes, onboarding, activation, product messaging, pricing, offers, paywalls and checkout - continuously improving how users understand the product, experience its value and convert into paying customers.

This is a hands-on individual contributor role with significant ownership. You’ll work directly with the leadership team and collaborate closely with Marketing, Product, R&D, Design and Data.

We’re looking for someone who combines strong marketing instincts, product thinking and a deep understanding of growth.

What you'll own

• The journey from acquisition to first payment, connecting the message that brings users in with the experience they have inside the product.
• Conversion across landing pages, quizzes, signup, onboarding, activation, pricing, paywalls and checkout.
• Product messaging and value communication throughout the funnel.
• Core growth and monetization metrics including conversion rate, first-session payment rate, ARPU, and other key funnel metrics.
• The experimentation roadmap - identifying opportunities, developing hypotheses and driving tests from idea to measurable business impact.
• Understanding different user segments, what motivates them, where they drop and what drives them to convert.
• The feedback loop between paid acquisition, customer insight and product experience.

What you'll do

• Analyze funnels, cohorts and user behavior to identify friction and growth opportunities.
• Develop a deep understanding of our users, their motivations, objections and reasons for choosing WellyBox.
• Turn data and customer insights into new messaging, experiences, offers and growth experiments.
• Continuously launch and analyze A/B tests across the customer journey.
• Experiment with landing pages, onboarding flows, quizzes, positioning, messaging, pricing, packaging, offers, paywalls and monetization mechanics.
• Work with the Marketing team to understand which acquisition messages and user intents lead to the strongest customers.
• Translate product capabilities into clear and compelling value propositions.
• Work closely with designers and developers to take ideas from concept to production.
• Get hands-on with analytics and understand what is happening throughout the funnel.
• Combine quantitative performance data with qualitative customer insight.
• Generate new ideas, test them quickly and build on what works.
• Look beyond small optimizations and identify opportunities that can materially improve conversion and revenue.

What we're looking for

• 3+ years of relevant experience in Product Marketing, Product Growth, Growth Marketing, CRO or a similar role.
• Experience working with digital customer journeys and conversion funnels.
• A track record of improving conversion, activation, monetization or revenue metrics.
• Experience with B2C, self-serve SaaS, subscriptions or high-volume digital products.
• Strong understanding of positioning, messaging, activation, conversion and monetization.
• Hands-on experience developing and analyzing experiments and A/B tests.
• Strong analytical skills and comfort working independently with funnel and product data.
• Strong product and UX intuition - you can identify friction in a customer journey and develop ideas for improving it.
• Strong marketing instincts and the ability to understand what makes users care, click and convert.
• Creative and naturally curious, with a constant desire to test new ideas.
• Comfortable operating with significant autonomy and accountability for results.
• Strong bias toward execution - you enjoy getting ideas live, learning from them and iterating quickly.

Big advantage

• Experience in a company acquiring users at significant scale through paid acquisition channels.
• Experience connecting acquisition campaigns and messaging with the post-click product journey.
• Experience with pricing, packaging, paywalls and subscription monetization.
• Experience with high-volume web funnels.
• Experience working closely with Performance Marketing or Growth teams.

Why this role matters

We already know how to generate significant demand.

The next opportunity is making sure the promise that brings users to WellyBox translates into a product experience that makes the value immediately clear.

The person in this role will sit at the intersection of marketing and product - understanding what users want, shaping how we communicate the product, and continuously improving the journey that turns interest into revenue.

Small improvements across this journey can have an enormous impact on the business - and you'll have the traffic, data, ownership and freedom to find them.

Why WellyBox

• Work on a product operating at hypergrowth scale, with significant traffic, data and room for measurable impact.
• High ownership and direct access to the leadership team.
• A fast-moving environment where good ideas can go from hypothesis to production quickly.
• 1 day a week working from home.