Category Manager

A leading FMCG company is looking for a Category Manager to lead one of its most strategic and high-impact categories, including globally recognized brands.

This is a unique opportunity for a strong brand marketer with a proven track record in consumer goods, who combines strategic thinking, commercial acumen, analytical excellence, and a passion for building brands.

Key Responsibilities

• Develop and execute the local category and brand strategy to drive sustainable growth.
• Build annual business plans and translate strategy into actionable marketing initiatives.
• Analyze market trends, consumer behavior, brand health metrics, competitive landscape, and media performance to identify business opportunities.
• Monitor category performance, market share, KPIs, and marketing effectiveness.
• Generate consumer insights and transform them into impactful business and marketing actions.
• Lead end-to-end product launches and innovation projects, including business case development and cross-functional project management.
• Drive integrated 360° communication plans across digital and traditional media channels.
• Manage category budgets and P&L while ensuring efficient resource allocation and business performance.

Requirements

• Bachelor's degree in Marketing, Business Administration, Economics, Communications, or a related field. MBA is an advantage.
• 3-5 years of experience in Brand Management or Marketing within an FMCG company.
• Strong strategic mindset combined with excellent analytical and commercial capabilities.
• Proven experience working with market data, business performance metrics, and budget management.
• Experience leading product launches and innovation initiatives.
• Strong stakeholder management and cross-functional collaboration skills.
• Excellent presentation and storytelling abilities, including exposure to senior leadership forums.
• Experience in both digital marketing and traditional media.
• Fluent English.